Research Report

Marketing for M&A:
A Life Sciences Primer

Blog

Speed Is Critical in Naming an Acquired Company

By Roger Boutin

Blog

How To Determine Your Post-M&A Naming Strategy

By Roger Boutin

Avania

Creating & Launching a Unified Brand for a Global Medical Device CRO

Blog

PharmaVOICE Woman Of The Week Podcast: M&A, Industry Trends, & More

By Lea LaFerla

Blog

8 Reasons Why This Is the Best Time Ever to Be an Acquisition Target

By Roger Boutin

Article

Why This Is the Best Time Ever to Be an Acquisition Target

Blog

Brand Value in M&A: When Perception Becomes Reality

By Roger Boutin

Advarra

Building a Unified Brand for a World-Class Research Compliance Partner

AMRI

Successfully Establishing a Single Unified Brand Following Seven Global Acquisitions