Bridging Clinical Research & Clinical Health Care Collaborative

On April 4-5, industry leaders gathered to strategize solutions to strengthen the connection between clinical research and clinical health care. Join us and stay up to date on our mission to find a collaborative solution to increase participation in clinical research.

Read the featured article from ACT on the Bridging event and patient data privacy.

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Survey Report
SCORR Marketing + Applied Clinical Trials

Talent Survey Report

Because attracting and retaining clinical research employees can be challenging, SCORR Marketing and Applied Clinical Trials surveyed professionals in the health sciences industry to find out what strategies work best.

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Survey Report

Health Sciences Industry Marketing Trends Report

SCORR Marketing completed its fifth annual survey on marketing trends in the health sciences industry enabling marketing professionals to compare their marketing efforts and performance to competitors.

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Survey Report
SCORR Marketing + Applied Clinical Trials

Patient Engagement Survey Report

To determine how well the industry is implementing patient engagement initiatives, SCORR Marketing conducted a survey in partnership with Applied Clinical Trials.

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Survey Report
SCORR Marketing + Applied Clinical Trials

Salary and Employee Satisfaction Survey Report

In conjunction with Applied Clinical Trials (ACT), SCORR Marketing conducted a survey to determine salary levels and job satisfaction for individuals involved in clinical research.

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Survey Report
SCORR Marketing + Applied Clinical Trials

Collaborative R&D – Considerations for Picking the Right Partner

SCORR Marketing and Applied Clinical Trials surveyed employees of drug sponsors (including pharmaceutical and biotech companies), research sites, academic institutions and service providers to understand collaboration in R&D.

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Worksheet

Annual Planning for Marketers in the Drug Development Services Industry

Your marketing plan should be a living document set up for day-to-day flexibility. You should be able to cover everything in two pages! As you begin preparing to answer the question “Which marketing efforts will get the best return on investment?” use this worksheet as a guide.

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Survey Report
SCORR Marketing + Applied Clinical Trials

2017 CRO Industry Trends Report

SCORR Marketing, in partnership with Applied Clinical Trials, conducted a survey to identify key differences in the perceptions of sponsors and contract research organizations regarding the sponsor and service provider relationship, the CRO selection process, and the impact of the relationship on project quality and costs.

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Survey Report
SCORR Marketing + KNect365

Report: Patient-Centricity in Clinical Trials

SCORR Marketing, in partnership with KNect365, conducted a survey to investigate perceptions, practices and future expectations regarding patient-centricity in the life sciences industry. The report focuses on the definition and measurement of patient-centricity and technological advances that further patient-centricity.

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Survey Report
SCORR Marketing + Applied Clinical Trials

Global Trends Survey Report

SCORR Marketing, in partnership with Applied Clinical Trials, surveyed health science professionals to gain a deeper understanding of operational issues and the challenges in setting standards when conducting clinical trials across multiple countries or regions.

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Survey Report
SCORR Marketing + Applied Clinical Trials

Clinical Trials: Past, Present and Future Survey Report

SCORR Marketing, in partnership with Applied Clinical Trials, conducted a survey with clinical trial professionals to learn how clinical trials have changed in the last 10 years and what we can expect as they continue to evolve in the future.

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Survey Report
SCORR Marketing + Applied Clinical Trials

Partnerships Survey Report

SCORR Marketing, in partnership with Applied Clinical Trials, conducted a survey to better understand partnerships involving sponsors, CROs and CMOs.

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Research Report
SCORR Marketing + KNect365

Technological Innovations Research Report

SCORR Marketing, in partnership with KNect365, conducted a survey to investigate awareness, perceptions and implementation of technological innovations in the health sciences industry. The report is focused on the use of big data, cloud technology for electronic medical records, mHealth technologies and patient centricity.

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Survey Report
SCORR Marketing + Applied Clinical Trials

Technological Innovations Survey Report

SCORR Marketing, in partnership with Applied Clinical Trials, conducted a series of health science industry surveys in 2016 related to technological innovation, concerns about innovation and the varying levels of acceptance. Gain insight into how you and your company compare to others regarding willingness to accept and adopt to technological change within the industry.

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Survey Report

2016 Health Science Industry Marketing Trends Report

SCORR Marketing completed its fourth annual survey on marketing trends in the health science industry to provide insight for marketing professionals to compare their marketing efforts and performance to competitors.

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Survey Report
SCORR Marketing + Applied Clinical Trials

Big Data Survey Report

SCORR Marketing, in partnership with Applied Clinical Trials, conducted a survey with drug development industry professionals to see what big data comprises as well as its importance, how it is used today in the health science industry and how it may impact drug development services in the future.

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Presentation
Cliff Echols, Director of Market Intelligence, SCORR Marketing

Growing Strong and Healthy Clinical Project Managers

This presentation explains what it means to be a strong and healthy clinical trial project manager and shows how to define project efficiency, impact on the customer and business success. Featured at the Model Agreements & Guidelines International (MAGI) Clinical Research Conference, this presentation utilizes results of a survey conducted by SCORR Marketing and ACT.

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Survey Report
SCORR + Applied Clinical Trials

Clinical Supply Chain Survey Report

SCORR Marketing, in partnership with Applied Clinical Trials, surveyed clinical trial decision makers to better understand the challenges the health science industry faces when managing the logistics of clinical supply chains. This report provides insight into how these industry leaders are getting drug product and biomarker samples to the right place, at the right time, in the right way, all in a cost-efficient manner while taking into consideration the increasing concern of clinical trial costs and patient safety.

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Webinar Presentation

Community Engagement & Partnerships

SCORR Marketing and Nebraska Healthcare Marketers conducted a webinar addressing the benefits of community outreach for medical centers, ideas for engagement and shared examples of how local programs have been effective.

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Survey Report
SCORR + Applied Clinical Trials

Innovations And Technological Advances Survey Report

SCORR Marketing, in partnership with Applied Clinical Trials, conducted a survey to provide insight into the extent to which organizations adopt innovative processes and technologies for their clinical trials. Respondents, who included industry thought leaders, shared how their companies are proceeding with innovation in the face of potentially disruptive change.

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Survey Report Presentation

Does “Big Data” for Enhanced Recruiting Invade Patient Confidentiality?

This presentation reveals how people feel about the use of Big Data to enhance recruiting for clinical trials. Featured at the DIA Annual Meeting, this presentation analyzes the results of a survey conducted by SCORR Marketing and CenterWatch.

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Survey Report
SCORR Marketing and Applied Clinical Trials

Paperless Clinical Trials Survey Report

SCORR Marketing, in partnership with Applied Clinical Trials, conducted a survey to better understand the extent to which clinical trials are moving toward paperless processes. This report discusses the benefits and challenges of abandoning paper-based processes and takes a look at what the future holds for paperless clinical trials.

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Survey Report
SCORR Marketing and Applied Clinical Trials

Project Management in Clinical Trials

SCORR, in partnership with Applied Clinical Trials, conducted a survey of project managers to better understand the high expectations and demands that have resulted from increasingly complex clinical trials.

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Survey Report
SCORR Marketing and Applied Clinical Trials

Wearables in mHealth Technology Survey Report

SCORR and Applied Clinical Trials surveyed industry professionals to evaluate the use of mHealth wearable technology during clinical trials. Discover attitudes, concerns and ways in which wearable technology will be utilized in the future.

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Survey Report
SCORR Marketing and Applied Clinical Trials

China Clinical Trials Survey Report

SCORR and Applied Clinical Trials conducted a survey to gather information to evaluate the current and forecasted trends for global clinical trials in China and the factors behind the decisions to conduct — or not conduct — clinical trials in that country.

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Survey Report
SCORR Marketing and Applied Clinical Trials

EU Clinical Trials Survey Report

Drug development industry professionals were surveyed to assess the effect that recent European Union directives have had and will have on the placement of clinical trials globally. This report provides insight into current trends and industry expectations on the future of clinical research in Europe.

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Evaluation Report

Best Practices for CRO and CMO Websites

SCORR evaluated the websites of leading contract research organizations (CROs) and contract manufacturing organizations (CMOs). Purchase this report to learn the best practices for content and design and to find out whether your website is performing at its maximum capability.

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Survey Report

2015 Drug Development Services Marketing Trends

SCORR conducted its annual survey on marketing trends in the drug development services industry. Get an inside look at how companies are defining their marketing programs and allocating their budgets.

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Survey Report Presentation
The first report on CROs’ Perceptions of sponsor performance:

The CRO/Sponsor Relationship: Striving for Success, Settling for Mediocrity

SCORR and CenterWatch conducted the first report on contract research organizations’ (CROs) perceptions of sponsor performance. This insightful report includes the results of a survey conducted to identify ways CROs and sponsors can strengthen relationships.

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Survey Report
SCORR Marketing and Applied Clinical Trials

Mobile Health in Clinical Trials

The industry is moving fast to adopt and improve the use of mHealth. This report provides you information on how mHealth technologies are being utilized as well as the perceived objectives and challenges behind the movement.

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Survey Report

2014 Marketing Trends in Drug Development Services

Marketing is an expense, and it requires accountability and measurable results to be considered a company asset. Gain an inside look at how drug development services companies are approaching their marketing and allocating budgets.

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