Bridging Clinical Research & Clinical Health Care Collaborative
On April 4-5, industry leaders gathered to strategize solutions to strengthen the connection between clinical research and clinical health care. Join us and stay up to date on our mission to find a collaborative solution to increase participation in clinical research.
Read the featured article from ACT on the Bridging event and patient data privacy.
Talent Survey Report
Because attracting and retaining clinical research employees can be challenging, SCORR Marketing and Applied Clinical Trials surveyed professionals in the health sciences industry to find out what strategies work best.
Health Sciences Industry Marketing Trends Report
SCORR Marketing completed its fifth annual survey on marketing trends in the health sciences industry enabling marketing professionals to compare their marketing efforts and performance to competitors.
Patient Engagement Survey Report
To determine how well the industry is implementing patient engagement initiatives, SCORR Marketing conducted a survey in partnership with Applied Clinical Trials.
Salary and Employee Satisfaction Survey Report
In conjunction with Applied Clinical Trials (ACT), SCORR Marketing conducted a survey to determine salary levels and job satisfaction for individuals involved in clinical research.
Collaborative R&D – Considerations for Picking the Right Partner
SCORR Marketing and Applied Clinical Trials surveyed employees of drug sponsors (including pharmaceutical and biotech companies), research sites, academic institutions and service providers to understand collaboration in R&D.
Annual Planning for Marketers in the Drug Development Services Industry
Your marketing plan should be a living document set up for day-to-day flexibility. You should be able to cover everything in two pages! As you begin preparing to answer the question “Which marketing efforts will get the best return on investment?” use this worksheet as a guide.
2017 CRO Industry Trends Report
SCORR Marketing, in partnership with Applied Clinical Trials, conducted a survey to identify key differences in the perceptions of sponsors and contract research organizations regarding the sponsor and service provider relationship, the CRO selection process, and the impact of the relationship on project quality and costs.
Report: Patient-Centricity in Clinical Trials
SCORR Marketing, in partnership with KNect365, conducted a survey to investigate perceptions, practices and future expectations regarding patient-centricity in the life sciences industry. The report focuses on the definition and measurement of patient-centricity and technological advances that further patient-centricity.
Global Trends Survey Report
SCORR Marketing, in partnership with Applied Clinical Trials, surveyed health science professionals to gain a deeper understanding of operational issues and the challenges in setting standards when conducting clinical trials across multiple countries or regions.
Clinical Trials: Past, Present and Future Survey Report
SCORR Marketing, in partnership with Applied Clinical Trials, conducted a survey with clinical trial professionals to learn how clinical trials have changed in the last 10 years and what we can expect as they continue to evolve in the future.
Partnerships Survey Report
SCORR Marketing, in partnership with Applied Clinical Trials, conducted a survey to better understand partnerships involving sponsors, CROs and CMOs.
Technological Innovations Research Report
SCORR Marketing, in partnership with KNect365, conducted a survey to investigate awareness, perceptions and implementation of technological innovations in the health sciences industry. The report is focused on the use of big data, cloud technology for electronic medical records, mHealth technologies and patient centricity.
Technological Innovations Survey Report
SCORR Marketing, in partnership with Applied Clinical Trials, conducted a series of health science industry surveys in 2016 related to technological innovation, concerns about innovation and the varying levels of acceptance. Gain insight into how you and your company compare to others regarding willingness to accept and adopt to technological change within the industry.
2016 Health Science Industry Marketing Trends Report
SCORR Marketing completed its fourth annual survey on marketing trends in the health science industry to provide insight for marketing professionals to compare their marketing efforts and performance to competitors.
Big Data Survey Report
SCORR Marketing, in partnership with Applied Clinical Trials, conducted a survey with drug development industry professionals to see what big data comprises as well as its importance, how it is used today in the health science industry and how it may impact drug development services in the future.
Growing Strong and Healthy Clinical Project Managers
This presentation explains what it means to be a strong and healthy clinical trial project manager and shows how to define project efficiency, impact on the customer and business success. Featured at the Model Agreements & Guidelines International (MAGI) Clinical Research Conference, this presentation utilizes results of a survey conducted by SCORR Marketing and ACT.
Clinical Supply Chain Survey Report
SCORR Marketing, in partnership with Applied Clinical Trials, surveyed clinical trial decision makers to better understand the challenges the health science industry faces when managing the logistics of clinical supply chains. This report provides insight into how these industry leaders are getting drug product and biomarker samples to the right place, at the right time, in the right way, all in a cost-efficient manner while taking into consideration the increasing concern of clinical trial costs and patient safety.
Community Engagement & Partnerships
SCORR Marketing and Nebraska Healthcare Marketers conducted a webinar addressing the benefits of community outreach for medical centers, ideas for engagement and shared examples of how local programs have been effective.
Innovations And Technological Advances Survey Report
SCORR Marketing, in partnership with Applied Clinical Trials, conducted a survey to provide insight into the extent to which organizations adopt innovative processes and technologies for their clinical trials. Respondents, who included industry thought leaders, shared how their companies are proceeding with innovation in the face of potentially disruptive change.
Does “Big Data” for Enhanced Recruiting Invade Patient Confidentiality?
This presentation reveals how people feel about the use of Big Data to enhance recruiting for clinical trials. Featured at the DIA Annual Meeting, this presentation analyzes the results of a survey conducted by SCORR Marketing and CenterWatch.
Paperless Clinical Trials Survey Report
SCORR Marketing, in partnership with Applied Clinical Trials, conducted a survey to better understand the extent to which clinical trials are moving toward paperless processes. This report discusses the benefits and challenges of abandoning paper-based processes and takes a look at what the future holds for paperless clinical trials.
Project Management in Clinical Trials
SCORR, in partnership with Applied Clinical Trials, conducted a survey of project managers to better understand the high expectations and demands that have resulted from increasingly complex clinical trials.
Wearables in mHealth Technology Survey Report
SCORR and Applied Clinical Trials surveyed industry professionals to evaluate the use of mHealth wearable technology during clinical trials. Discover attitudes, concerns and ways in which wearable technology will be utilized in the future.
China Clinical Trials Survey Report
SCORR and Applied Clinical Trials conducted a survey to gather information to evaluate the current and forecasted trends for global clinical trials in China and the factors behind the decisions to conduct — or not conduct — clinical trials in that country.
EU Clinical Trials Survey Report
Drug development industry professionals were surveyed to assess the effect that recent European Union directives have had and will have on the placement of clinical trials globally. This report provides insight into current trends and industry expectations on the future of clinical research in Europe.
Best Practices for CRO and CMO Websites
SCORR evaluated the websites of leading contract research organizations (CROs) and contract manufacturing organizations (CMOs). Purchase this report to learn the best practices for content and design and to find out whether your website is performing at its maximum capability.
2015 Drug Development Services Marketing Trends
SCORR conducted its annual survey on marketing trends in the drug development services industry. Get an inside look at how companies are defining their marketing programs and allocating their budgets.
The CRO/Sponsor Relationship: Striving for Success, Settling for Mediocrity
SCORR and CenterWatch conducted the first report on contract research organizations’ (CROs) perceptions of sponsor performance. This insightful report includes the results of a survey conducted to identify ways CROs and sponsors can strengthen relationships.
Mobile Health in Clinical Trials
The industry is moving fast to adopt and improve the use of mHealth. This report provides you information on how mHealth technologies are being utilized as well as the perceived objectives and challenges behind the movement.
2014 Marketing Trends in Drug Development Services
Marketing is an expense, and it requires accountability and measurable results to be considered a company asset. Gain an inside look at how drug development services companies are approaching their marketing and allocating budgets.