Among the hundreds of vital decisions you face when creating a strategic marketing plan during a merger or acquisition, perhaps the most important is what to call the companies involved in the transaction. Should the two companies operate under different names? Should the acquired company transition to the acquiring company’s name? Or should you create a brand-new name altogether?
In this Forbes article, SCORR’s Roger Boutin draws on his years of M&A experience to offer unique insight into the intricacies of M&A naming and helpful guidance on determining your own strategy.