SCORR Core is Comprised of Four Phases:

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  • Internal Assessments
  • Voice of Customer
  • Competitive Analysis
  • Market Assessment
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  • Identity Development
  • Big Idea: Branding/Campaign
  • Annual Strategic Marketing Action Plan
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  • Foundational/Launch Materials
  • Deploy Marketing Tactics
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  • Ongoing Management
  • Track and Measure

SCORR’s Life Cycle Management Process

Lifecycle Management Diagram

The life cycle management process speaks to the two largest pain points our clients have identified: brand awareness and lead generation. We address both of these areas simultaneously in an integrated way to ensure the strategy and tactics are executed together seamlessly. By integrating these ongoing awareness and lead generation tactics, prospects can be nurtured into a loyal client, which in turn will yield more referrals, thus feeding into the funnel again.