Edition 3 // September 2018 Explore This Edition Plan or Bust: Creating an Effective Annual Marketing Plan By Lea LaFerla Building a Better Brand: A Conversation With Quotient CEO Mark Egerton What’s at the Summit? Finding Value in Search and Social Media for Life Sciences By Ryan Larsen Websites That WOW – Part 2: Strengthening Credibility by Staying Current By Michael Pohl and Kent Lutt
Edition 2 // April 2018 Explore This Edition True Colors in the Health Science Industry By Ben Rowe Websites That WOW – Part 1: Design & Digital Tactics for Creating the Core of Successful Marketing and Sales Programs By Michael Pohl and Kent Lutt Rare Disease Research Reaches a Crossroad By Joan Chambers Harmonization for More Effective Data Sharing By Rebecca Kush, PhD Don’t Make Trade-offs for Trade Shows: Maximize Your Trade Show ROI By Dee Fuehrer
Edition 1 // October 2017 Explore This Edition Planning Your Sales Funnel: How to Turn Leads Into Sales By Ashlee Swanson Dare to Be Different: Differentiate Yourself By Krystle Buntemeyer and Ben Rowe Five Reasons to Include Video in Your Digital Content Strategy By Braeden Tyma Fight the Bias in Market Research: Why Data Integrity Matters, How to Achieve It By Anne-Marie Hess