“Time is money” is more than just a clever quip when it comes to your merger and acquisition strategy. One of the most critically time-sensitive pieces to focus on as soon as you’ve closed that deal is landing on the perfect name for your post-acquisition, newly blended company.

In his recent article for Forbes, SCORR’s Vice President of Communications, Roger Boutin, shares step-by-step details on how to make the most of your time to land on the name you need to propel your company into its most successful post-acquisition future.

About the Author

Roger Boutin, MBA

Vice President of Communications

With 15 years of CRO/drug development experience, Roger is an authority in the drug development industry who knows how to connect strategy and tactics to improve our clients’ ROI. He also brings his experience and insights to his role as the leader of SCORR’s M&A team. He directs the delivery of content, public relations, and communications, working collaboratively and strategically to help clients reach their goals. Roger has led two rebrands for a top 10, global CRO, giving him a perspective that drives him to deliver innovative, yet practical solutions for our clients’ marketing challenges.