SCORR utilizes our market intelligence to develop a strategy and a comprehensive, integrated program that will generate the best results. Once this program is implemented, we measure performance and make adjustments as needed to ensure that you receive the biggest return on your investment.
- Acquisition & integration communications
- Content strategy
- Internal communications
- Media planning (print, social, digital)
- PR strategy
- Strategic marketing/marketing plans
- Trade shows
- Buyer’s persona & buyer’s journey
Your brand is driven by your messaging platform and visual, or what we call your Big Idea. This is the core, differentiating benefit of your business, expressed with creative execution. It represents everything you stand for. It is what sets you apart in the minds of customers and is the overarching message that you wish to communicate. Your Big Idea is the ultimate expression of your value proposition and enables you to drive your strategy home through visuals and core messaging.
As the health science experts, SCORR conducts comprehensive market research to develop a strategic foundation for your brand. Because we work daily with organizations involved in global research, we help you better understand where you fit within the market. Our team will uncover your client’s satisfaction level and needs, as well as the perception of your brand, and we will keep you up to date on your competitors and industry trends.
- Brand awareness & perception studies
- Brand concept testing
- Client satisfaction/lost opportunity surveys
- Competitor analysis
- Customer dossiers
- Internal assessment & employee surveys
- Market segmentation studies
- Market states & trends
- Pipeline & clinical trial research
- Win/loss surveys
Your leaders have extraordinary insights and your team is spearheading some of the most exciting work in your field. Let’s make sure your market knows you. Whether you need to position your company, introduce a new service or product, or work with a technical writer to spotlight your novel approach, SCORR’s strategists and writers will cut through the clutter to engage your greatest prospects throughout your sales pipeline.
- Website & advertising copy
- Marketing program & campaign development
- Scientific, medical, & technical writing
- White papers, eBooks, fact sheets, & case studies
- Articles, blogs, & social media
- Sales collateral & presentations
In the health science industry, it is more important than ever to have a marketing partner with an understanding of technology and the best ways to utilize it within an integrated marketing program to communicate with your target audience. Whether you need a new website, brand video, or social media campaign, SCORR can deliver.
- Team Certifications:
- Google Analytics IQ
- Google Ads – Search and Display
- Google Partner
- Inbound Marketing
When you need to build credibility, gain visibility, and stay top-of-mind in your market, SCORR will help you communicate with the right audiences. Leveraging a powerful global network, we’ll help you gain visibility in targeted publications and at special events. SCORR will ensure all this dovetails with your comprehensive marketing strategy to help you generate more leads and optimize the ROI of your outreach.
- Fully managed public relations
- Comprehensive communication planning
- Internal & external communications
- Merger & acquisition communications
- Crisis communications
- Thought leadership (articles, awards, speaking opportunities)
- Media planning, buying, & management
- Media monitoring with share of voice reporting & analysis
- Media relations & pitching
TRADE SHOWS & EVENTS
SCORR Marketing has deep expertise and experience in end-to-end trade show planning, execution, and support. Our trade show team members — who have more experience than anyone else in the health science industry — will develop an effective program to ensure you exhibit at the right shows; maximize your visibility through speaking opportunities, sponsorships, and advertising; achieve show-stopping effects that draw attention to your booth; have a well-trained team; and generate qualified leads for maximum ROI.
SCORR knows how to turn attention into real engagement with your business development team. More than a marketing partner, our team will work alongside yours to generate leads, increase your win rate, and convert more opportunities into long-term relationships.
- Land and expand program
- Enterprise program (move up
- Sales enablement program
- Account-based marketing
- Buyer’s persona and buyer’s journey
- Win/loss surveys
- Competitor analysis and monitoring
- Customer dossiers
- Inbound strategy and marketing automation
- CRM management and integration
Health Science Industry Programs
Persona & Buyer's Journey
Profile your ideal prospects to better appeal to their purchasing behaviors.
Land and Expand
Expand your reach within client organizations to access more opportunities.
Develop C-suite relationships to tailor solutions and build trust that trickles downstream.
Enable BD Success
Empower your BD team with training and resources to increase your win rate.
Audit your online strategy to find ways to expand your presence and boost ROI.
M&A and Funding
Develop internal and external stakeholder communications with detailed planning and seamless, precise execution.