Services

Strategy

A well-crafted strategic plan will propel your company forward. Harnessing the razor-sharp insights of SCORR’s 65+ industry experts, we hone in on your unique value and customer pain points, assess your competition, then integrate and execute tactics across all marketing channels. Informed by two decades of agency expertise, SCORR partners with clients across the globe to produce superior strategic plans designed to ignite maximum ROI.

• Merger & acquisition (M&A) & integration communications
• Buyer personas & buyer’s journey
• Campaigns (product/service launch, therapeutic, ABM)
• Comprehensive, integrated marketing plans
• Content/thought leadership
• Digital marketing
• Integrated marketing consulting
• Internal communications
• Media planning (trade, social, digital)
• Public relations
• Trade shows

Branding

Your brand sets you apart while building your reputation and market loyalty; its importance cannot be overstated. SCORR has branded more drug development services companies than any other agency — critical experience that allows us to understand how your clients think, which strategies to develop, and what tactics to employ to differentiate your brand. We build a successful, memorable brand with your unique value proposition by uniting targeted messaging and a strong visual representation that we call your Big Idea.

• Big Idea: brand visuals & core messaging
• Identity program
• Internal & external brand launch
• Logo & tagline
• Naming and naming hierarchy
• Value proposition

Market Intelligence

In science-driven markets, data and knowledge are invaluable. Whether you need to identify new opportunities, benchmark current strategies, or obtain feedback from hard-to-reach clients, SCORR’s in-house industry analysts can provide meaningful market insights that drive business decisions. Having conducted market research for more than 250 organizations from discovery through commercialization, we employ a systematic, analytical approach to ignite maximum results.

• Brand awareness & perception studies
• Brand concept testing
• Competitor analysis
• Customer dossiers
• Internal assessment & employee surveys
• Market segmentation studies
• Market states & trends
• Pipeline & clinical trial research
• Voice of customers, client satisfaction & lost opportunity surveys

Content Development & Thought Leadership

Your leaders have extraordinary insights, and your team is spearheading some of the most innovative work in your field. Together, we’ll make sure your market knows that. SCORR’s best-in-class marketing strategists and content creators live and breathe life sciences. It’s this passion and expertise that allows us to create, curate, and deliver compelling, targeted, strategic content that highlights your vision and expertise. Leveraging a multitude of mediums, we engage your greatest prospects through your sales pipeline and champion your thought leaders throughout the media and across your industry.

• Articles, blogs, & social media
• Content planning & curation
• Marketing program & campaign development
• Sales collateral & presentations
• Scientific, medical, & technical writing
• Webinars & podcasts
• Website & advertising copy
• White papers, e-books, fact sheets, & case studies

Website & Video

A compelling online presence and high visibility through organic search results both have a significant impact on how your target audience perceives you and your company. As pioneers in the interactive engagement space, SCORR optimizes every facet of your web presence so that all aspects of your site advance key metrics. SCORR’s savvy digital team crafts engaging, impactful content that captures the attention — and retention — of your core customers.

• Full website design & development
  • View our interactive reel
• Landing pages
• Marketing automation/CRM integration
• Microsites
• SEO/SEM
• Video Hosting
• Accessibility
• Video/animation/motion
  • View our motion reel
• Virtual facility & site tours
  • View our solution
• Virtual venue design & development
  • View our Virtual Venue

Digital & Media

Employing health science industry expertise you won’t find anywhere else, SCORR understands how to align best-in-class marketing tactics to your business goals. After researching, analyzing, and interpreting your online presence, our high-performance team will design and execute a plan that is hyper-focused on optimizing your digital reach. SCORR’s data-driven digital marketing strategy will maximize your brand impact, boost your website traffic, drive new leads, and provide you with a high return on your investment while tracking and measuring performance.

• 24/7 online KPI & performance tracking dashboard
• Audience segmentation & analysis
• Conversion optimization
• Fully managed trade media planning & buying
• Inbound lead generation
• Marketing automation/CRM integration
• Organic & paid social media
• Paid display advertising
• Paid search ads
• SEO/SEM

Accreditations

How you engage with your audience influences perception of your brand by clients, partners, vendors, job candidates, and more. However, it’s difficult to be effective without comprehensive communication and media plans. At SCORR, we leverage our industry expertise, business knowledge, and long-standing relationships with leading professional and industry associations, publications, and media outlets to create high-quality earned and paid media opportunities for our health science clients.

• Comprehensive communication planning
• Crisis communications
• Earned media monitoring with share of voice reporting & analysis
• Fully managed public relations
• Internal & external communications
• Media relations & editorial pitching
• Merger & acquisition communications
• Thought leadership (articles, awards, speaking opportunities)

Trade Shows & Events

Whether live, virtual, or a hybrid of the two, events offer an unparalleled opportunity to engage new prospects and build rapport with existing customers. Leveraging our events team — with more trade show experience than any other agency in the health science industry — SCORR will plan and execute every facet of your event. Melding our industry expertise, creative drive, and highly specialized talent, we work with you in lockstep to ensure your trade show, private, or virtual events spark conversation, amplify your voice, and deliver a powerhouse performance that’s remembered.

• Booth concept, design, & production
• End-to-end planning
• Event planning & execution (internal or external)
  • User meetings, forums, private events/launches
• Giveaway sourcing & coordination
• Lead generation/data capture
• On-site support
• Pre-, during-, & post-show promotion
• Trade show training
• Virtual event booths