You might hear marketers throw around the phrase “video content library” and think, “What’s that?” Simply put, a content library is a place where all your brand’s videos are stored in a digital bank, ready to be used at any time. Video may be the most powerful media tool we have, and is one of the most effective ways to reach your audience. A library of video content creates efficiencies by allowing you to take brand and interview videos and repurpose the footage in order to gain extra attention to news feeds, press releases, and in some cases, print. Yes, we said print.
So how do we create video content libraries, and how can they help you? Braeden Tyma shows you in this video: