Why is your marketing team spending way more time on reporting than on strategy?
Marketing is incredibly powerful and can deliver distinct ROI — but only if you have a clear and effective strategy for reaching your goals. Too often, emphasis is put on measuring and reporting tactics at the expense of having a clearly defined strategy.
See how the SCORR team and our special guest — Elligo CEO and SCORR Strategic Advisory Board member John Potthoff — unpack the distinct impact strategy has on effective marketing in this LinkedIn Live discussion.