Why is your marketing team spending way more time on reporting than on strategy?

Marketing is incredibly powerful and can deliver distinct ROI — but only if you have a clear and effective strategy for reaching your goals. Too often, emphasis is put on measuring and reporting tactics at the expense of having a clearly defined strategy.

See how the SCORR team and our special guest — Elligo CEO and SCORR Strategic Advisory Board member John Potthoff — unpack the distinct impact strategy has on effective marketing in this LinkedIn Live discussion.


You’ll learn:

  • What makes an effective strategic marketing plan
  • Tips for aligning marketing and BD to accomplish key goals
  • Why ROI and metrics fall flat without a clear marketing strategy
  • How to optimize your reporting processes