The average person makes one decision every two seconds. 

Likewise, most of us have the attention span of a goldfish … literally. 

The ability to succinctly communicate the value of your company is essential to growth, and there is no better representation of this sort of communication than the classic “elevator pitch.” An effective elevator pitch is fully aligned with your branded identity, and it illustrates a deep understanding of both your audience and your value proposition. In this Forbes article, Roger Boutin, vice president of communications at SCORR Marketing, examines the three basic components of any precise and polished company messaging. 

About the Author

Roger Boutin, MBA

Vice President of Communications & Market Intelligence

With 18 years of health science experience, Roger is an authority in the drug development industry who knows how to connect strategy and tactics to improve our clients’ ROI. He also brings his experience and insights to his role as the leader of SCORR’s M&A team. He directs the delivery of content, public relations, and communications, working collaboratively and strategically to help clients reach their goals. Roger has led numerous branding initiatives ranging in size from startups to a $3B+ international organization, giving him a perspective that drives him to deliver innovative, yet practical solutions for our clients’ marketing challenges.