A brand helps people identify a company and form opinions about it, making your brand essential for generating sales, attracting and retaining employees, and even forming an accurate valuation of your business. Your brand must also accurately represent your company and remain consistent to provide real value.

With such high stakes, it’s easy to feel overwhelmed when it comes to establishing a brand and implementing a brand differentiation strategy. But there is a simple way forward. In this Forbes article, Roger Boutin, vice president of communications at SCORR Marketing, provides step-by-step instructions for creating and maintaining a corporate brand that will help your company reach its full potential.

About the Author

Roger Boutin, MBA

Vice President of Communications

With 15 years of CRO/drug development experience, Roger is an authority in the drug development industry who knows how to connect strategy and tactics to improve our clients’ ROI. He also brings his experience and insights to his role as the leader of SCORR’s M&A team. He directs the delivery of content, public relations, and communications, working collaboratively and strategically to help clients reach their goals. Roger has led two rebrands for a top 10, global CRO, giving him a perspective that drives him to deliver innovative, yet practical solutions for our clients’ marketing challenges.