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How has the past year transformed the marketing landscape of the DDS industry? How does your budget match up to your competitors? What new trends have appeared that could provide a more precise direction to your marketing goals in 2023?
This is the tenth annual edition of SCORR’s Marketing Trends Survey Report, featuring data collected from CROs, CDMOs, and tech companies in Q3 of 2022. More than three-fourths (77%) of the respondents had over six years of experience in the industry, and almost one-half (49%) were CEOs, presidents, vice presidents, or directors.
You’ll learn:
- Which marketing spends are on the rise
- How trade show budgets are fluctuating
- Which companies choose to outsource their marketing
- How often the industry is utilizing analytics
- Which high-level decisions yield better ROI
Demystify the trends. Inform your strategy. Position your company for future success.