Mergers and acquisitions (M&As) hold great promise in growing your business and advancing your goals, but only if they are executed well. A critical piece of any M&A execution puzzle is communication. Whom are you telling about your M&A? What are you going to tell them? When? And how?
Developing a clear strategy with precise messaging and a plan for effective delivery is essential if you want to make the most of your investment. In this Forbes article, Roger Boutin, Vice President of Communications at SCORR Marketing, provides three tips to optimize your M&A strategy and maximize your ROI.