Welcome To OnPoint
Your Health Science Marketing Resource
Welcome to the first edition of OnPoint! We are pleased to bring you this digital magazine with access to our marketing experts and thought-provoking topics that focus on the unique marketing challenges you encounter as a company in the health sciences industry.
Because we are entrenched in the health sciences industry, we understand your business, your clients, your competitors and the nuances of marketing to your target audiences. At SCORR, we are passionate about marketing, helping our clients exceed their marketing goals and advancing the health sciences industry, so we have developed OnPoint to provide you a competitive advantage.
In this edition of OnPoint, we explore marketing topics that discuss the importance of data integrity in your market research, how to differentiate your business and how you can turn your leads into sales by understanding your buyer’s persona and the buyer’s journey. In addition, we explain why you need to include video in your digital content strategy. These are all pivotal issues to ensuring you are maximizing your marketing spend to generate the greatest return.
We are eager to make OnPoint a forum for health science marketing topics; so, if you have unanswered questions, ideas for articles or are interested in writing a guest column, let us know. We want to hear from you!
Senior Vice President, Chief Marketing Officer