Did you know that 14% of CROs and 24% of sponsors spend 5% or more of their revenue on marketing? Are you ahead of the pace?
Insights from our seventh annual Marketing Trends in the Life Sciences Industry survey report will help you make smarter life science marketing decisions. Gather ideas on how to carve up your budget, set goals, and get the most actionable analytics.
This year, our market intelligence team uncovered key takeaways such as:
- Which digital marketing tactics perform best
- The changing role social media plays in the overall mix of channels
- How life sciences companies are allocating marketing budgets
- How marketers are using analytics
- What factors are most important when hiring outside agencies
- Which marketing goals and priorities are critical — and which are not
Want to know how you compare? Download your copy now.