As the health science marketing expert, SCORR Marketing is passionate about closing the gap that exists today between clinical research and health care to solve our patient recruitment and retention challenges. In 2018, SCORR CEO Cinda Orr co-founded the Bridging Clinical Research & Clinical Health Care Collaborative to bring together the industry’s most innovative thought leaders to discuss this ongoing challenge.

SCORR Senior Strategic Advisor Anne-Marie Hess — herself a veteran of this industry, having served as an executive in a leading CRO for many years — shares a few of the major themes that emerged during this year’s forum and also outlines the questions that still must be considered.

What thought leaders have to say about the industry’s biggest concerns:

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