Join SCORR’s Roger Boutin, VP of Communications, and Jane Byram, Media Relations Director, as they discuss communication plans, their importance, and more.

What You’ll Learn:

  • What is a communication plan?
  • Why is a communication plan important?
  • Aspects of a communication plan
  • Types of communication plans
  • Tips & tricks on the development of a successful communication plan



About the Authors

Roger Boutin, MBA

Vice President of Communications

With 15 years of CRO/drug development experience, Roger is an authority in the drug development industry who knows how to connect strategy and tactics to improve our clients’ ROI. He directs the delivery of content, public relations, and communications, working collaboratively and strategically to help clients reach their goals. Roger has led two rebrands for a top 10, global CRO, giving him a perspective that drives him to deliver innovative, yet practical solutions for our clients’ marketing challenges.

Jane Byram

Media Relations Director

A veteran media executive, Jane has more than three decades of media experience that informs her research, analysis, and recommendations to clients. She delivers data-driven, strategic media and public relations plans for integrated marketing programs, keeping an eye on performance and optimizing resources to maximize our clients’ reach and visibility. Jane builds relationships by prioritizing and exemplifying integrity — she always chooses what’s right over what’s easy.