If 2020 showed us anything, it’s that having a plan already in place makes a monumental difference in your company’s outcome in times of crisis. SCORR’s Roger Boutin recently wrote a story for Forbes.com about how to create a crisis communication plan so that in uncertain times, you, your team, and your company can take definitive, well thought-out steps toward stability and continued success.

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About the Author

Roger Boutin

Vice President of Communications

With 15 years of CRO/drug development experience, Roger is an authority in the drug development industry who knows how to connect strategy and tactics to improve our clients’ ROI. He directs the delivery of content, public relations, and communications, working collaboratively and strategically to help clients reach their goals. Roger has led two rebrands for a top 10, global CRO, giving him a perspective that drives him to deliver innovative, yet practical solutions for our clients’ marketing challenges.