Jane Byram, media director at SCORR Marketing, shared her perspective on the industry’s abrupt shift to digital marketing amid the COVID-19 pandemic. “Thanks to technology, most of your audience is very engaged on traditional platforms,” Jane said. “And with trade shows and conferences unavailable because of the coronavirus, your digital marketing needs to carry the day, now more than ever.”


About the Author

Jane Byram

Media Relations Director

A veteran media executive, Jane has more than three decades of media experience that informs her research, analysis, and recommendations to clients. She delivers data-driven, strategic media and public relations plans for integrated marketing programs, keeping an eye on performance and optimizing resources to maximize our clients’ reach and visibility. Jane builds relationships by prioritizing and exemplifying integrity — she always chooses what’s right over what’s easy.