Set Your Website Up for Success With the Right Content Management System (CMS)
OnPoint Blog
Authors
Michael Pohl
Interactive Director
Marc Bacon
Lead Developer
WordPress offers incredible flexibility and scalability when developing and updating your website. For health sciences companies in particular, WordPress offers a foundation for managing expansive content libraries, customer relationship management (CRM) integrations (e.g., Salesforce, HubSpot), and custom page templates.
In this video, SCORR’s Michael Pohl, interactive director, and Marc Bacon, lead developer, provide a tour of some high-level benefits of working with SCORR for your website development and how to maintain it once it’s live.
About the Authors
Michael Pohl
Interactive Director
Michael joined SCORR in 2006 and brings more than 15 years of graphic design experience to his projects. He drives the website and interactive initiatives for all of SCORR’s clients. Michael has executed the creative development and implementation of high-level marketing campaigns for clients across the drug development services, pharmaceutical, and health care industries. During his time at SCORR, Michael has led the conception and development of several cutting-edge digital service offerings to propel our clients to the front of technology trends.
Michael Pohl
Interactive Director
Michael joined SCORR in 2006 and brings more than 15 years of graphic design experience to his projects. He drives the website and interactive initiatives for all of SCORR’s clients. Michael has executed the creative development and implementation of high-level marketing campaigns for clients across the drug development services, pharmaceutical, and health care industries. During his time at SCORR, Michael has led the conception and development of several cutting-edge digital service offerings to propel our clients to the front of technology trends.
Marc Bacon
Lead Developer
Marc has been with SCORR for more than six years. Working alongside Michael, he plays a fundamental role in the development and maintenance of client websites, digital collateral, marketing automation systems, and CRM integrations. Marc is an expert in WordPress development, PHP, JavaScript, HTML, CSS, jQuery, SVG animation, JSON, and XML for front- and back-end solutions. In addition, he is also proficient in Python, MySQL, Bash, HubSpot COS, and many more languages and systems. Always diving in to find solutions and staying on top of new and emerging web practices, Marc ensures clients’ digital marketing materials are fully optimized across all platforms.
Marc Bacon
Lead Developer
Marc has been with SCORR for more than six years. Working alongside Michael, he plays a fundamental role in the development and maintenance of client websites, digital collateral, marketing automation systems, and CRM integrations. Marc is an expert in WordPress development, PHP, JavaScript, HTML, CSS, jQuery, SVG animation, JSON, and XML for front- and back-end solutions. In addition, he is also proficient in Python, MySQL, Bash, HubSpot COS, and many more languages and systems. Always diving in to find solutions and staying on top of new and emerging web practices, Marc ensures clients’ digital marketing materials are fully optimized across all platforms.
