We at SCORR Marketing utilize our extensive, global network of relationships with industry publications and editors to gain coverage and visibility for our clients while helping subject matter experts establish credibility, build brand awareness, and generate leads.
Leveraging these established relationships with media partners around the world, we gain opportunities for our clients to supply interviews, quotes, and articles authored by their thought leaders. We also assist our clients with the development of these articles.
- Clinical Research News
- Drug Discovery World
- Group Practice Journal
- Nephrology News and Issues
- Pharmaceutical Outsourcing
- Tablets & Capsules
- The Medicine Maker
Here are three recent examples of how we helped clients gain visibility and recognition for their thought leaders.
Strong Content, Media Relationships Are Key
Getting published in a respected journal, either online or print, allows a company to showcase its expertise. However, this not only entails knowing what content which journal needs and in what format and when, but it also requires the ability to create thoughtful, original, and well-crafted content of interest to the journal’s readers.
SCORR’s public relations team, which is in touch daily with trade journals and trade associations across the globe, works closely with SCORR’s creative and scientific writers to develop appropriate content and get it published on behalf of our clients.
Because most of these opportunities can only be earned, not bought, they allow our clients to improve their reputation while showcasing their expertise in ways that are not only tangible and original but also credible and trustworthy.