There’s a lot of digital noise out there. Just having content isn’t enough. But did you know that even just having “good” content isn’t enough? To really cut through the noise, your content needs to be engaging. Your audience needs to know every time they see a piece from you, your team, or your company, that it is going to be something they want to drop everything to see. SCORR’s Roger Boutin recently wrote a story for Forbes.com on how to create content that engages your audience and keeps them coming back for more.

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About the Author

Roger Boutin

Vice President of Communications

With 15 years of CRO/drug development experience, Roger is an authority in the drug development industry who knows how to connect strategy and tactics to improve our clients’ ROI. He directs the delivery of content, public relations, and communications, working collaboratively and strategically to help clients reach their goals. Roger has led two rebrands for a top 10, global CRO, giving him a perspective that drives him to deliver innovative, yet practical solutions for our clients’ marketing challenges.