News
SCORR Wins at Healthcare Advertising Awards
SCORR Marketing, a strategic marketing agency, has received four awards in the 26th Annual Healthcare Advertising Awards competition. Sponsored by Healthcare Marketing Report, over 3,600 entries were received in this year’s competition, making the awards the largest healthcare advertising awards competition.
A national panel of judges was engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Only 259 entries received gold awards, 251 received silver and 241 received bronze.
SCORR received a bronze award for the ACR Image Metrix Web site. Image Metrix, a division of the American College of Radiology, is located in Philadelphia, Pennsylvania.
SCORR Marketing was recognized with a merit award for Xcelience, specializing in early drug development, of Tampa, Florida. The successful print ad focused on Xcelience’s re-branding campaign, “At Last”. SCORR also received merit awards for BASi, a drug development service provider, of West Lafayette, Indiana, for the “I Need BASi” campaign print ad and trade show booth.
“We (ACR Image Metrix) consider SCORR as a very valuable strategic partner,” stated Veronique Cardon, director of client relations at ACR Image Metrix. “Because of their intimate experience and knowledge about the CRO world, they understand how to differentiate in terms of our services and key messages. SCORR is a great support to our sales and marketing effort.”
“We (Xcelience) chose SCORR for a re-branding initiative that resulted in the ‘At Last’ campaign,” explained Randall Guthrie, Xcelience vice president. “Their industry experience, knowledge of the contract research service model, and understanding of what was important to our clients was ‘key’ in the decision process. The ‘At Last’ campaign has been an extremely effective initiative for increasing firm awareness and reinforcing our brand anchors.”
“It is such an honor to receive these prestigious awards,” stated President of SCORR Marketing, Cinda Orr. “Our firm is up against much larger agencies and institutions for these awards; this truly shows that our in-depth strategic thinking and positioning, along with our creative talents, are really paying off.”
About Healthcare Advertising Awards
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.