SCORR Establishes East Coast Presence

SCORR Marketing, a Nebraska-based strategic marketing agency, has established a presence for itself on the east coast in addition to its two Midwest locations. Fortifying its presence in the eastern part of the United States (US) is the first step toward implementing SCORR Marketing’s business plan in becoming an international marketing firm with locations worldwide.

SCORR Marketing currently provides its services to over 40 distinctive clients, heavily spread across the US and into parts of Canada, Ireland and the United Kingdom. Approximately 80 percent of SCORR Marketing’s client base lies within the drug development, biotechnology and pharmaceutical industries. Having established its foundation in the center of the US (Nebraska), SCORR Marketing’s vision for growth has sparked excitement for the opportunity to extend its presence not only on the east coast, but ultimately worldwide. The volume of SCORR Marketing’s business has demanded that it take the next steps toward its evolution of becoming an international marketing firm.

“As the opportunity for growth is evident at SCORR Marketing, we feel it is essential to have SCORR team members strategically located around the US, as this will better accommodate our drug development clients. As a seasoned marketing team, we work seamlessly on behalf of our clients and know that when we are fully deployed and utilized, we are one of our clients’ greatest assets,” stated SCORR Marketing President Cinda Orr. “We are very excited to pursue the next phase of our international growth plan, our presence on the east coast, in the pharmaceutical corridor, is only a piece to what our global vision holds.”

In conjunction with strategically developing a presence on the east coast in the pharmaceutical corridor, SCORR Marketing has appointed Bill Baldwin as senior account executive. Baldwin will be located near Philadelphia, Pennsylvania, and will oversee numerous client account activities and responsibilities. He sustains over 20 years of experience in marketing and account management, many of these which he dedicated to contract research organizations (CROs) within the pharmaceutical and drug development industry.

“We have been searching for an extensive time period to find the right person with a unique skill set in drug development who would mesh well with our team and meet the needs of our clients,” stated Orr. “We are very excited and fortunate to welcome Bill to our team as he expands our presence in the center of the pharmaceutical corridor, helping us fulfill our long-term goals. He has a wide-spread background of strategic marketing experience and has applied his knowledge to the CRO industry.”

Prior to joining SCORR Marketing, Baldwin was a Senior Account Director for Krell Communications, located in Flemington, New Jersey. There, he was involved with the day-to-day functions of developing and implementing strategic plans for top pharmaceutical sponsors and CROs.

SCORR Marketing is a full-service marketing and public relations firm offering complete strategic communications programs to clients in a wide variety of markets and industries. For more information or to view samples of their work, visit online at or call 308.237.5567.

About SCORR Marketing
SCORR collaborates with energetic companies to develop “next-phase growth strategies” and a disciplined approach to marketing plans that ensure solid incremental growth year after year, creating tangible results. SCORR’s team includes dedicated talent with worldwide experience in market development, public relations and communications, customer retention and development, corporate identity/branding, broadcast and print advertising, and interactive/Web design and development, as well as tradeshow/event planning and promotion. Connect with SCORR Marketing on Facebook, LinkedIn and Twitter, or call us at 308.237.5567.