The average person makes one decision every two seconds.
Likewise, most of us have the attention span of a goldfish … literally.
The ability to succinctly communicate the value of your company is essential to growth, and there is no better representation of this sort of communication than the classic “elevator pitch.” An effective elevator pitch is fully aligned with your branded identity, and it illustrates a deep understanding of both your audience and your value proposition. In this Forbes article, Roger Boutin, vice president of communications at SCORR Marketing, examines the three basic components of any precise and polished company messaging.