Google is the lens through which most potential clients first find and learn about your business. So when Google announces they’re replacing that lens, that’s big news!

Join SCORR’s Kent Lutt, Director of Interactive Services & Analytics, and Copy Editor Alex Trigaux as they discuss the upcoming major Google Search algorithm update, slated for Q3 2021.

What you’ll learn:

  • What is Google changing about the way search results will be displayed?
  • How is this update different from more frequent, less noteworthy Google Search updates?
  • Why is it important to pay attention to this change ahead of time?
  • What can I do to prepare for it … and what can I do to profit from it?

About the Authors

Alex Trigaux

Copy Editor

Alex Trigaux builds upon SCORR’s branding initiatives for our clients, creating unique, compelling content to increase brand awareness and effectively communicate capabilities and value propositions. He previously held editorial positions at Standard and Poor’s and AllianceBernstein and helped build linguistics-based financial fraud detection modules for Boston-based AI startup Topos Labs. Alex once earned an entry into the Boston Marathon by winning a JetBlue Airways essay contest. He finished over one full hour behind Lance Armstrong.

Kent Lutt

Director of Interactive Services & Analytics

For our clients’ web/digital initiatives, Kent works to strengthen brand awareness, drive new revenue, and strategize and execute integrated marketing campaigns. He ensures that SCORR delivers marketing strategy and tactics to meet your needs, partnering with you to identify opportunities, develop campaigns, monitor growth, and deliver recommendations to fine-tune your digital marketing program. With more than a decade of experience in digital marketing and strategy, Kent’s background spans public relations, sales, and digital strategy. Prior to joining SCORR, he served as a director of new media and a sales development team leader, managing all aspects of digital sales, website content, and product development.