This is a serious time, with coronavirus concerning us all. We know you will be making necessary decisions for your organization that will need to be communicated. In addition to our COVID-19 Communications Toolkit below, we’re on standby to support the creation of both internal and external communications, as well as an overall communication plan, if needed.

You may have difficult trade show decisions to make in the coming weeks. Our team is actively monitoring the status of these events and will continue communicating with conference vendors for the latest information. See our live list below for updates on key shows and tips regarding how to overcome trade show cancellations and reduced attendance.

COVID-19 Communications Toolkit

Times of crisis highlight the need for an overall communication strategy. In order to provide clarity and confidence for your employees, customers, and stakeholders alike, we encourage you to review our concise toolkit covering some best practices to keep in mind when formulating communication responses regarding COVID-19.

Coronavirus: Proactive Marketing and Trade Show Tips

  1. Internal communication: Leadership, HR, and marketing communications teams should work together to prepare and distribute employee communications on current stance and any adjustments to in-office work, company, or other guidelines. For large and/or global organizations, we recommend a formal communications plan and committee/process for triage of questions.
  2. External communication: Leadership and the marketing communications team should proactively communicate any changes based on your response to this situation to customers, prospects, and other stakeholders.
  3. Prioritize meeting scheduling: Ramp up your BD teams’ efforts and inside sales resources around meeting scheduling efforts leading up to trade shows. If the conference cancels, attendance declines enough, or you choose not to attend, you still have the opportunity to keep a meeting on the books with prospects.
  4. Actively monitor conference attendance/cancellations: BD and marketing should make decisions on how many staff to send and what level of investment to make. SCORR has provided a live industry conference tracker below.
  5. Convert meetings, events, and trade show attendance to virtual meetings: We see conferences moving dates out, but they are trying to retain an on-site format. There is currently little discussion of moving to virtual conference platforms. That said, if your company has events or all-company meetings to host, consider virtual options such as Zoom, vConferenceOnline, or webinar-based platforms. If conferences are cancelled, encourage meetings to stay on the calendar and offer to set up the meeting online. Ask your IT department to assess your current meeting platform and bandwidth in preparation.
  6. Assess paid media and digital investments: These are often targeted around or at trade shows. Assess the level of investment and adjust as needed.

Conference/Trade Show Status Tracker

Last Updated: April 7, 2020 2:40 pm

Conference
Dates
Location
Event Status
COVID-19 Status
March 4-6, 2020
Muang Thong Thani, Thailand
Rescheduled July 1-3, 2020
March 8-11, 2020
Renaissance Orlando at SeaWorld; Orlando, FL
Cancelled 3/5/20
March 9-13, 2020
Orlando, FL
Cancelled 3/5/20
March 9-12, 2020
Athens, GA
Proceeding

No notice on website

March 15-19, 2020
Anaheim Convention Center; Anaheim, CA
Cancelled 3/9/20
March 17-19, 2020
Square Brussels Convention Centre; Brussels, Belgium
Rescheduled June 30 - July 3
March 17-18, 2020
Intercontinental David Tel-Aviv; Tel-Aviv, Israel
Rescheduled October 26-27, 2020
March 18-21, 2020
Marriott Marquis; Houston, TX
Cancelled 2/17/20
March 19-22, 2020
Marriott Baltimore Waterfront Hotel; Baltimore, MD
Cancelled 3/12/20
March 23-26, 2020
New York, NY
Cancelled 3/6/20
March 24-25, 2020
Boston, MA
Rescheduled Dates TBD
March 24-26, 2020
Hyatt Regency Morristown Hotel; Morristown, NJ
Rescheduled September 15-17, 2020
March 24-28, 2020
Orange County Convention Center; Orlando, Florida
Rescheduled Format changed to on demand in Spring - details to come
March 25-26, 2020
Royal Sonesta; Cambridge, MA
Rescheduled August 26-27, 2020
March 25-29, 2020
Ernest N. Morial Convention Center; New Orleans, LA
Proceeding Format changed to live virtual event
March 25-27, 2020
Bruges, Belgium
Cancelled 3/9/20
March 30-31, 2020
Westin Boston Waterfront; Boston, MA
Rescheduled Dates TBD
March 30 - April 3, 2020
Phoenix Desert Resort; Phoenix, AZ
Rescheduled June 22-26, 2020

No notice on website

March 30 - April 3, 2020
Berlin, Germany
Rescheduled Format changed to virtual event April 1-2
March 31 - April 1, 2020
Raleigh-Durham, NC
Rescheduled Dates TBD
April 1-2, 2020
London, UK
Rescheduled Dates TBD
April 6-9, 2020
Walter E. Washington Convention Center; Washington D.C.
Rescheduled September 27-29, 2020
April 7-8, 2020
Cambridge, MA
Rescheduled Dates TBD
April 19-22, 2020
Caribe-Royale All-Suite Hotel & Convention Center; Orlando, FL
Rescheduled August 30 - September 2, 2020
April 19-22, 2020
Philadelphia Loews Hotel; Philadelphia, PA
Rescheduled Format changed to virtual event in May or June (Dates TBD)
April 24-29, 2020
San Diego Convention Center; San Diego, CA
Rescheduled Format changed to virtual event April 27-28 (part 1) and June 22-24 (part 2)
April 26-30, 2020
Palm Desert, CA
Rescheduled Format changed to virtual event access from April 26 - June 30
April 27-28, 2020
Raleigh-Durham, NC
Rescheduled July 13-14, 2020
April 28-30, 2020
Javits Center, New York City, NY
Rescheduled July 15-17, 2020
April 29 - May 1, 2020
Gaylord National Resort & Convention Center; National Harbor, MD
Rescheduled August 24-26, 2020

No notice on website

May 1-4, 2020
Seattle, WA
Rescheduled Format changed to virtual event April 16-17
May 2-5, 2020
McCormick Place; Chicago, IL
Cancelled 3/18/20
May 5-7, 2020
Philadelphia, PA
Rescheduled September 9-11, 2020
May 6-7, 2020
Espace Grande Arche; Paris, France
Rescheduled October 26-27, 2020
May 10-13, 2020
San Francisco, CA
Cancelled 3/19/20
May 12-13, 2020
Burlingame, CA
Rescheduled Format changed to virtual event May 12
May 12-15, 2020
Boston, MA
Rescheduled Format changed to virtual event May 12-15
May 16-20, 2020
Disney's Coronado Springs Resort; Orlando, FL
Rescheduled Format changed to virtual event May 18-20
May 19-20, 2020
King of Prussia, PA
Rescheduled November 10-11, 2020
May 20, 2020
Boston Marriott Cambridge; Boston, MA
Cancelled 3/31/20
May 20-23, 2020
Shuzhou International Expo Center; Shuzhou, China
Rescheduled July 29-Aug 1, 2020
May 27-28, 2020
Royal Lancaster London; London, UK
Rescheduled Format changed to virtual event on May 27
May 30 - June 1, 2020
Chicago, IL
Rescheduled Format changed to virtual event May 29 - June 2
June 1-2, 2020
Hyatt Regency Minneapolis; Minneapolis, MN
Rescheduled Format changed to virtual event (Dates TBD)

No notice on website; Digital opportunities to come

June 3-4, 2020
Amsterdam, The Netherlands
Cancelled 3/11/20
June 6-9, 2020
Milan Convention Centre; Milan, Italy
Proceeding Format changed to live virtual conference
June 6-10, 2020
Royal Victoria Dock; London, UK
Rescheduled Format changed to virtual event (Dates TBD)
June 7-9, 2020
Silver Spring Civic Center; Silver Spring, MD
Rescheduled September 21-23, 2020
June 8-11, 2020
San Diego Convention Center; San Diego, CA
Rescheduled Format changed to virtual event (Dates TBD)
June 13-18, 2020
Red Rock Resort; Summerlin, NV
Cancelled 4/7/20
June 14-18, 2020
Walter E. Washington Convention Center; Washington, DC
Proceeding
June 22-26, 2020
Citywest Hotel; Dublin, Ireland
Rescheduled October 12-16, 2020
June 23-24, 2020
San Jose McEnery Convention Center; San Jose, CA
Rescheduled Format changed to virtual event (Dates TBD)

No notice on website; Digital opportunities to come

June 24-25, 2020
Irving, CA
Rescheduled December 10-11, 2020
June 27 - July 1, 2020
The Paris Hotel; Las Vegas, NV
Proceeding
June 28 - July 1, 2020
Alderley Park; Cheshire, UK
Proceeding

No notice on website

June 29 - July 1, 2020
Sendai International Center; Sendai, Japan
Proceeding
July 12-15, 2020
Chicago, IL
Rescheduled Format changed to virtual event mid-July (Dates TBD)
July 13-15, 2020
Aloft Boston Seaport; Boston, MA
Proceeding
September 6-9, 2020
Tivoli Congress Center; Copenhagen, Denmark
Proceeding
September 12-15, 2020
Henry B. Gonzalez Convention Center; San Antonio, TX
Proceeding
September 13-16, 2020
Palais des Congres de Montreal; Montreal, QC
Proceeding
September 13-16, 2020
Hyatt Regency Hill Country Resort and Spa; San Antonio, TX
Proceeding
September 22-23, 2020
Westin Copley Place; Boston, MA
Proceeding

No notice on website

September 23-26, 2020
Hangzhou, China
Proceeding

No notice on website

September 30 - October 1, 2020
Sheraton Boston Hotel; Boston, MA
Proceeding

No notice on website