Coronavirus Conference/Trade Show Status

This is a serious time, with coronavirus concerning us all. We know you will be making necessary decisions for your organization that will need to be communicated. In addition to our COVID-19 Communications Toolkit below, we’re on standby to support the creation of both internal and external communications, as well as an overall communication plan, if needed.

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You may have difficult trade show decisions to make in the coming weeks. Our team is actively monitoring the status of these events and will continue communicating with conference vendors for the latest information. See our live list below for updates on key shows and tips regarding how to overcome trade show cancellations and reduced attendance.

COVID-19 Communications Toolkit

Times of crisis highlight the need for an overall communication strategy. In order to provide clarity and confidence for your employees, customers, and stakeholders alike, we encourage you to review our concise toolkit covering some best practices to keep in mind when formulating communication responses regarding COVID-19.

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Coronavirus: Proactive Marketing and Trade Show Tips

Internal communication: Leadership, HR, and marketing communications teams should work together to prepare and distribute employee communications on current stance and any adjustments to in-office work, company, or other guidelines. For large and/or global organizations, we recommend a formal communications plan and committee/process for triage of questions.
External communication: Leadership and the marketing communications team should proactively communicate any changes based on your response to this situation to customers, prospects, and other stakeholders.
Prioritize meeting scheduling: Ramp up your BD teams’ efforts and inside sales resources around meeting scheduling efforts leading up to trade shows. If the conference cancels, attendance declines enough, or you choose not to attend, you still have the opportunity to keep a meeting on the books with prospects.
Actively monitor conference attendance/cancellations: BD and marketing should make decisions on how many staff to send and what level of investment to make. SCORR has provided a live industry conference tracker below.
Convert meetings, events, and trade show attendance to virtual meetings: We see conferences moving dates out, but they are trying to retain an on-site format. There is currently little discussion of moving to virtual conference platforms. That said, if your company has events or all-company meetings to host, consider virtual options such as Zoom, vConferenceOnline, or webinar-based platforms. If conferences are cancelled, encourage meetings to stay on the calendar and offer to set up the meeting online. Ask your IT department to assess your current meeting platform and bandwidth in preparation.
Assess paid media and digital investments: These are often targeted around or at trade shows. Assess the level of investment and adjust as needed.

Conference/Trade Show Status Tracker

Last Updated: April 8, 2021 6:17 pm

Conference

Dates

Location

Event Status

COVID-19 Status

CPhI South East Asia

March 4-6, 2020

Muang Thong Thani, Thailand

Rescheduled August 4-6, 2021, in Thani, Thailand

Want to learn more?

COVID-19 Communications Toolkit

Coronavirus: Proactive Marketing and Trade Show Tips

Conference/Trade Show Status Tracker

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Conference/Trade Show Status