This is a serious time, with coronavirus concerning us all. We know you will be making necessary decisions for your organization that will need to be communicated. In addition to our COVID-19 Communications Toolkit below, we’re on standby to support the creation of both internal and external communications, as well as an overall communication plan, if needed.

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You may have difficult trade show decisions to make in the coming weeks. Our team is actively monitoring the status of these events and will continue communicating with conference vendors for the latest information. See our live list below for updates on key shows and tips regarding how to overcome trade show cancellations and reduced attendance.

COVID-19 Communications Toolkit

Times of crisis highlight the need for an overall communication strategy. In order to provide clarity and confidence for your employees, customers, and stakeholders alike, we encourage you to review our concise toolkit covering some best practices to keep in mind when formulating communication responses regarding COVID-19.

Coronavirus: Proactive Marketing and Trade Show Tips

  1. Internal communication: Leadership, HR, and marketing communications teams should work together to prepare and distribute employee communications on current stance and any adjustments to in-office work, company, or other guidelines. For large and/or global organizations, we recommend a formal communications plan and committee/process for triage of questions.
  2. External communication: Leadership and the marketing communications team should proactively communicate any changes based on your response to this situation to customers, prospects, and other stakeholders.
  3. Prioritize meeting scheduling: Ramp up your BD teams’ efforts and inside sales resources around meeting scheduling efforts leading up to trade shows. If the conference cancels, attendance declines enough, or you choose not to attend, you still have the opportunity to keep a meeting on the books with prospects.
  4. Actively monitor conference attendance/cancellations: BD and marketing should make decisions on how many staff to send and what level of investment to make. SCORR has provided a live industry conference tracker below.
  5. Convert meetings, events, and trade show attendance to virtual meetings: We see conferences moving dates out, but they are trying to retain an on-site format. There is currently little discussion of moving to virtual conference platforms. That said, if your company has events or all-company meetings to host, consider virtual options such as Zoom, vConferenceOnline, or webinar-based platforms. If conferences are cancelled, encourage meetings to stay on the calendar and offer to set up the meeting online. Ask your IT department to assess your current meeting platform and bandwidth in preparation.
  6. Assess paid media and digital investments: These are often targeted around or at trade shows. Assess the level of investment and adjust as needed.

Conference/Trade Show Status Tracker

Last Updated: August 4, 2020 3:23 pm

Conference
Dates
Location
Event Status
COVID-19 Status
March 4-6, 2020
Muang Thong Thani, Thailand
Rescheduled May 18-20, 2021, in Muang Thong Thani, Thailand
March 8-11, 2020
Renaissance Orlando at SeaWorld; Orlando, FL
Rescheduled March 7-10, 2021 in Orlando, FL
March 9-13, 2020
Orlando, FL
Rescheduled March 1-5, 2021 in Las Vegas, NV
March 9-12, 2020
Athens, GA
Rescheduled March 8-11, 2021 in Athens, GA

No notice on website

March 13-16, 2020
Philadelphia, PA
Rescheduled February 26 - March 1, 2021 in San Diego, CA
March 15-19, 2020
Anaheim Convention Center; Anaheim, CA
Rescheduled March 14-18, 2021 in Orlando, FL
March 17-18, 2020
San Diego, CA
Rescheduled Format changed to virtual event September 29-30
March 17-19, 2020
Square Brussels Convention Centre; Brussels, Belgium
Rescheduled Virtual event June 29-July 3 complete; next in-person event scheduled for March 17-19, 2001, in Basel, Switzerland
March 17-18, 2020
Intercontinental David Tel-Aviv; Tel-Aviv, Israel
Rescheduled February 8-9, 2021
March 18-21, 2020
Marriott Marquis; Houston, TX
Rescheduled March 10-13, 2021 in Washington, DC
March 19-22, 2020
Marriott Baltimore Waterfront Hotel; Baltimore, MD
Rescheduled March 18-21, 2021 in New Orleans, LA
March 23-26, 2020
New York, NY
Rescheduled March 22-25, 2021
March 24-25, 2020
Boston, MA
Rescheduled Dates TBD
March 24-26, 2020
Hyatt Regency Morristown Hotel; Morristown, NJ
Rescheduled Format changed to virtual event September 15-17
March 24-28, 2020
Orange County Convention Center; Orlando, Florida
Rescheduled August 31-September 4, 2021, in San Diego, CA
March 25-26, 2020
Royal Sonesta; Cambridge, MA
Rescheduled Format changed to virtual event August 26-27
March 25-29, 2020
Ernest N. Morial Convention Center; New Orleans, LA
Proceeding Virtual event complete
March 25-27, 2020
Bruges, Belgium
Rescheduled October 5-8, 2022, in Stockholm, Sweden
March 30-31, 2020
Westin Boston Waterfront; Boston, MA
Rescheduled Dates TBD
March 30 - April 3, 2020
Phoenix Desert Resort; Phoenix, AZ
Rescheduled Format changed to virtual event June 15-29

No notice on website

March 30 - April 3, 2020
Berlin, Germany
Rescheduled Format changed to virtual event April 1-2
March 31 - April 1, 2020
Raleigh-Durham, NC
Rescheduled Dates TBD
April 1-2, 2020
London, UK
Rescheduled Dates TBD
April 6-9, 2020
Walter E. Washington Convention Center; Washington D.C.
Rescheduled Format changed to virtual event September 28-October 1
April 7-8, 2020
Cambridge, MA
Rescheduled Format changed to virtual event November 10-11
April 18-21, 2020
Paris, France
Rescheduled April 10-13, 2021 in Vienna, Austria
April 19-22, 2020
Caribe-Royale All-Suite Hotel & Convention Center; Orlando, FL
Rescheduled May 2-5, 2021 in Palm Springs, CA
April 19-22, 2020
Philadelphia Loews Hotel; Philadelphia, PA
Rescheduled Format changed to virtual event June 22 - July 2
April 24-29, 2020
San Diego Convention Center; San Diego, CA
Rescheduled April 9-14, 2021 in Washington, DC
April 25-29, 2020
Philadelphia, PA
Rescheduled May 1-5, 2021 in Los Angeles, CA
April 26-30, 2020
Palm Desert, CA
Rescheduled May 4-7 in Nice, France
April 27-28, 2020
Raleigh-Durham, NC
Rescheduled Format changed to virtual event November 4-6
April 28-30, 2020
Javits Center, New York City, NY
Rescheduled April 20-22, 2021
April 29 - May 1, 2020
Gaylord National Resort & Convention Center; National Harbor, MD
Rescheduled Format changed to virtual event August 24-26

No notice on website

May 1-4, 2020
Seattle, WA
Rescheduled Format changed to virtual event April 16-17
May 2-5, 2020
McCormick Place; Chicago, IL
Rescheduled March 22-25, 2021 in Washington, DC
May 5-7, 2020
Philadelphia, PA
Rescheduled April 20-22, 2021
May 6-7, 2020
Espace Grande Arche; Paris, France
Rescheduled October 26-27, 2020
May 8-12, 2020
Honolulu, HI
Rescheduled May 12-16, 2021 in Philadelphia, PA
May 10-13, 2020
San Francisco, CA
Rescheduled May 23-26, 2021 in Baltimore, MD
May 12-13, 2020
Burlingame, CA
Rescheduled Format changed to virtual event May 12
May 12-15, 2020
Boston, MA
Rescheduled May 12-15, 2021 in Portland, OR
May 16-20, 2020
Disney's Coronado Springs Resort; Orlando, FL
Rescheduled May 15-19, 2021 in Montreal, QC
May 19-20, 2020
King of Prussia, PA
Rescheduled May 25-26, 2021
May 20, 2020
Boston Marriott Cambridge; Boston, MA
Cancelled 3/31/20
May 20-23, 2020
Shuzhou International Expo Center; Shuzhou, China
Rescheduled October 27-30
May 27-28, 2020
Royal Lancaster London; London, UK
Rescheduled Format changed to virtual event on May 27
May 30 - June 1, 2020
Chicago, IL
Rescheduled June 4-8, 2021 in Chicago, IL
June 1-2, 2020
Hyatt Regency Minneapolis; Minneapolis, MN
Rescheduled May 4-5, 2021 in Minneapolis, MN

No notice on website

June 3-4, 2020
Amsterdam, The Netherlands
Rescheduled Format changed to virtual event October 14-15
June 6-9, 2020
Milan Convention Centre; Milan, Italy
Rescheduled June 5-8, 2021 in Berlin, Germany
June 6-10, 2020
Royal Victoria Dock; London, UK
Rescheduled June 19-23, 2021 in Madrid, Spain
June 7-9, 2020
Silver Spring Civic Center; Silver Spring, MD
Rescheduled Format changed to virtual event September 21-23
June 8-11, 2020
San Diego Convention Center; San Diego, CA
Rescheduled June 14-17, 2021 in Boston, MA
June 13-18, 2020
Summerlin, NV
Rescheduled June 26 - July 1, 2021 in Baltimore, MD
June 14-18, 2020
Walter E. Washington Convention Center; Washington, DC
Rescheduled June 27-July 1, 2021 in Philadelphia, PA
June 22-26, 2020
Citywest Hotel; Dublin, Ireland
Rescheduled Format changed to virtual event October 12-16
June 23-24, 2020
San Jose McEnery Convention Center; San Jose, CA
Cancelled 4/3/20

No notice on website

June 24-25, 2020
Irving, CA
Rescheduled December 10-11, 2020
June 27 - July 1, 2020
The Paris Hotel; Las Vegas, NV
Rescheduled Format changed to virtual event June 29 - July 2
June 28 - July 1, 2020
Alderley Park; Cheshire, UK
Rescheduled June 27-30, 2021 in Harrogate, UK
June 29 - July 1, 2020
Sendai International Center; Sendai, Japan
Proceeding Format changed to virtual event; next in-person event July 7-9, 2021, in Kobe, Japan
July 12-15, 2020
Chicago, IL
Rescheduled Format changed to virtual event July 12-15
July 13-15, 2020
Aloft Boston Seaport; Boston, MA
Rescheduled March 2-4, 2021
August 26-29, 2020
Turin, Italy
Cancelled Next meeting will be held in Aug/Sept of 2021
September 6-9, 2020
Tivoli Congress Center; Copenhagen, Denmark
Rescheduled September 26-29, 2021 in Copenhagen, Denmark
September 12-15, 2020
Henry B. Gonzalez Convention Center; San Antonio, TX
Rescheduled Format changed to virtual event September 13-16
September 13-16, 2020
Palais des Congres de Montreal; Montreal, QC
Proceeding Format changed to virtual event
September 13-16, 2020
Hyatt Regency Hill Country Resort and Spa; San Antonio, TX
Proceeding Format changed to virtual event
September 22-23, 2020
Westin Copley Place; Boston, MA
Proceeding Format changed to virtual event
September 23-26, 2020
Hangzhou, China
Rescheduled Rescheduled October 20-23, 2021, in Hangzhou, China

No notice on website

September 24-25, 2020
Boston, MA
Rescheduled Rescheduled October 4-5, 2021, in Boston, MA
September 30 - October 1, 2020
Sheraton Boston Hotel; Boston, MA
Proceeding Format changed to virtual event September 30-October 1

No notice on website

October 7-8, 2020
Washington, DC
Proceeding Format changed to virtual event
October 9-11, 2020
Hollywood, FL
Rescheduled Format changed to virtual event October 7-22

No notice on website

October 13-15, 2020
Milan, Italy
Rescheduled Autumn 2021 (exact dates/location TBD)
October 15-16, 2020
San Diego, CA
Proceeding Virtual event option offered
October 17-21, 2020
Portland, OR
Proceeding Format changed to virtual event
October 20-25, 2020
Denver, CO
Rescheduled Format changed to virtual event (Dates TBD)
October 25-28, 2020
New Orleans, LA
Rescheduled Virtual format offered October 26-November 5
October 27-29, 2020
Philadelphia, PA
Proceeding Format changed to virtual event

No notice on website

October 29 - November 1, 2020
Boca Raton, FL
Proceeding Format changed to on-site and virtual event

No notice on website

November 6-11, 2020
Washington, DC
Rescheduled Format changed to virtual event November 5-9
November 8-11, 2020
Liverpool, UK
Rescheduled Format changed to virtual event November 9-13
November 15-18, 2020
San Francisco, CA
Proceeding Format changed to virtual event November 2-12

No notice on website

November 15-18, 2020
Austin, TX
Proceeding Format changed to virtual event
December 5-8, 2020
San Diego, CA
Proceeding Format changed to virtual event