This is a serious time, with coronavirus concerning us all. We know you will be making necessary decisions for your organization that will need to be communicated. In addition to our COVID-19 Communications Toolkit below, we’re on standby to support the creation of both internal and external communications, as well as an overall communication plan, if needed.

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You may have difficult trade show decisions to make in the coming weeks. Our team is actively monitoring the status of these events and will continue communicating with conference vendors for the latest information. See our live list below for updates on key shows and tips regarding how to overcome trade show cancellations and reduced attendance.

COVID-19 Communications Toolkit

Times of crisis highlight the need for an overall communication strategy. In order to provide clarity and confidence for your employees, customers, and stakeholders alike, we encourage you to review our concise toolkit covering some best practices to keep in mind when formulating communication responses regarding COVID-19.

Coronavirus: Proactive Marketing and Trade Show Tips

  1. Internal communication: Leadership, HR, and marketing communications teams should work together to prepare and distribute employee communications on current stance and any adjustments to in-office work, company, or other guidelines. For large and/or global organizations, we recommend a formal communications plan and committee/process for triage of questions.
  2. External communication: Leadership and the marketing communications team should proactively communicate any changes based on your response to this situation to customers, prospects, and other stakeholders.
  3. Prioritize meeting scheduling: Ramp up your BD teams’ efforts and inside sales resources around meeting scheduling efforts leading up to trade shows. If the conference cancels, attendance declines enough, or you choose not to attend, you still have the opportunity to keep a meeting on the books with prospects.
  4. Actively monitor conference attendance/cancellations: BD and marketing should make decisions on how many staff to send and what level of investment to make. SCORR has provided a live industry conference tracker below.
  5. Convert meetings, events, and trade show attendance to virtual meetings: We see conferences moving dates out, but they are trying to retain an on-site format. There is currently little discussion of moving to virtual conference platforms. That said, if your company has events or all-company meetings to host, consider virtual options such as Zoom, vConferenceOnline, or webinar-based platforms. If conferences are cancelled, encourage meetings to stay on the calendar and offer to set up the meeting online. Ask your IT department to assess your current meeting platform and bandwidth in preparation.
  6. Assess paid media and digital investments: These are often targeted around or at trade shows. Assess the level of investment and adjust as needed.

Conference/Trade Show Status Tracker

Last Updated: April 8, 2021 6:17 pm

Conference
Dates
Location
Event Status
COVID-19 Status
March 4-6, 2020
Muang Thong Thani, Thailand
Rescheduled August 4-6, 2021, in Thani, Thailand
March 8-11, 2020
Renaissance Orlando at SeaWorld; Orlando, FL
Rescheduled Virtual event June 14-18, 2021
March 15-19, 2020
Anaheim Convention Center; Anaheim, CA
Rescheduled 2021 virtual meeting March 12-26, 2021
March 17-19, 2020
Square Brussels Convention Centre; Brussels, Belgium
Rescheduled Next virtual event scheduled for March 17-19, 2001
March 19-22, 2020
Marriott Baltimore Waterfront Hotel; Baltimore, MD
Rescheduled Format changed to virtual event March 18-21, 2021
March 24-26, 2020
Hyatt Regency Morristown Hotel; Morristown, NJ
Rescheduled Format changed to virtual event September 15-17
March 25-26, 2020
Royal Sonesta; Cambridge, MA
Rescheduled Next event is virtual May 19, 2021
March 25-29, 2020
Ernest N. Morial Convention Center; New Orleans, LA
Proceeding Virtual event complete
March 25-27, 2020
Bruges, Belgium
Rescheduled October 5-8, 2022, in Stockholm, Sweden
March 31 - April 1, 2020
Raleigh-Durham, NC
Rescheduled 2021 virtual meeting March 30-31, 2021
April 1-2, 2020
London, UK
Rescheduled June 29-30, 2021, in London
April 18-21, 2020
Paris, France
Rescheduled July 9-12, 2021, in Vienna, Austria
April 19-22, 2020
Caribe-Royale All-Suite Hotel & Convention Center; Orlando, FL
Rescheduled Next event is virtual May 2-5, 2021
April 26-30, 2020
Palm Desert, CA
Rescheduled May 4-7 in Nice, France
May 2-5, 2020
McCormick Place; Chicago, IL
Rescheduled March 22-25, 2021 in Washington, DC
May 6-7, 2020
Espace Grande Arche; Paris, France
Rescheduled Format changed to virtual event October 26-27, 2020
May 8-12, 2020
Honolulu, HI
Rescheduled May 12-16, 2021 in Philadelphia, PA
May 20, 2020
Boston Marriott Cambridge; Boston, MA
Rescheduled Format changed to virtual event October 7, 2020 and November 4, 2020
May 30 - June 1, 2020
Chicago, IL
Rescheduled June 4-8, 2021 in Chicago, IL
June 3-4, 2020
Amsterdam, The Netherlands
Rescheduled Format changed to virtual event October 14-15
June 6-10, 2020
Royal Victoria Dock; London, UK
Rescheduled July 10-12, 2021 in Madrid, Spain
June 7-9, 2020
Silver Spring Civic Center; Silver Spring, MD
Rescheduled Format changed to virtual event September 21-23
June 14-18, 2020
Walter E. Washington Convention Center; Washington, DC
Rescheduled June 27-July 1, 2021 in Philadelphia, PA
June 28 - July 1, 2020
Alderley Park; Cheshire, UK
Rescheduled June 27-30, 2021 in Harrogate, UK
July 13-15, 2020
Aloft Boston Seaport; Boston, MA
Rescheduled Virtual event March 2-4, 2021
July 19-21, 2020
Virtual
Proceeding Virtual event July 19-21, 2021
September 22-23, 2020
Westin Copley Place; Boston, MA
Proceeding 2021 virtual meeting September 28-29, 2021
September 23-26, 2020
Hangzhou, China
Rescheduled Rescheduled October 20-23, 2021, in Hangzhou, China

No notice on website

September 30 - October 1, 2020
Sheraton Boston Hotel; Boston, MA
Proceeding Format changed to virtual event September 30-October 1

No notice on website

October 9-11, 2020
Hollywood, FL
Rescheduled Next in-person event is October 1-3, 2021, in Hollywood, FL

No notice on website

October 20-25, 2020
Denver, CO
Rescheduled Format changed to virtual event
October 25-28, 2020
New Orleans, LA
Rescheduled Virtual format offered October 26-November 5; next in-person event is October 17-20, 2021, in Philadelphia, PA
November 6-11, 2020
Washington, DC
Rescheduled Format changed to virtual event November 5-9
November 8-11, 2020
Liverpool, UK
Rescheduled Format changed to virtual event November 9-13
November 15-18, 2020
San Francisco, CA
Proceeding Format changed to virtual event November 2-12

No notice on website

January 11-13, 2021
Virtual
Proceeding

No notice on website

February 24-25, 2021
Virtual
Proceeding 2021 virtual meeting February 24-25, 2021
April 10-15, 2021
Virtual
Proceeding Week 1: April 10-15, 2021; Week 2: May 17-21, 2021
April 12, 2021
Virtual
Proceeding Virtual event April 12, 2021
April 26 - May 6, 2021
Virtual
Proceeding Virtual event April 26-29 and May 3-6, 2021
April 26-27, 2021
Virtual
Proceeding 2021 virtual meeting April 26-27, 2021
April 28-29, 2021
Virtual
Proceeding Virtual event April 28-30, 2021
April 28-29, 2021
Online +Gaylord National Resort & Convention Center; National Harbor, MD
Proceeding Online; April 28-29, 2021; in-person August 25-27, 2021, in National Harbor, MD

No notice on website

May 1, 2021
San Jose McEnery Convention Center; San Jose, CA
Cancelled Event is cancelled

No notice on website

May 1-3, 2021
Virtual
Proceeding Virtual event May 1-3, 2021
May 3-6, 2021
Virtual
Proceeding Virtual event May 3-6, 2021
May 4-5, 2021
Hyatt Regency Minneapolis; Minneapolis, MN
Cancelled Event is cancelled

No notice on website

May 4-6, 2021
Virtual
Proceeding Virtual meeting May 4-6, 2021
May 10-15, 2021
Virtual
Proceeding Format changed to virtual event
May 11-14, 2021
Virtual
Proceeding Virtual event May 11-14, 2021
May 13 - September 30, 2021
Virtual
Proceeding Virtual meeting May 13, 20, 27 & September 16, 23, 30
May 17-20, 2021
Virtual
Proceeding Virtual event May 17-20, 2021
May 20-23, 2021
Suzhou, China
Proceeding In-person event May 20-23, 2021
May 24-27, 2021
Virtual
Proceeding Virtual event May 24-27, 2021
May 25-26, 2021
Virtual
Proceeding Virtual event May 25-26, 2021
June 5-8, 2021
Berlin, Germany
Proceeding Hybrid meeting June 5-8, 2021
June 8-9, 2021
Virtual
Proceeding Virtual event June 8-9, 2021
June 10-18, 2021
Virtual
Proceeding Virtual events June 10-11, 2021, and June 14-18, 2021
June 23, 2021
Virtual
Rescheduled Virtual event June 23, 2021
June 28-30, 2021
Virtual
Proceeding Virtual event June 28-30, 2021
July 7-9, 2021
Kobe, Japan
Proceeding Hybrid event July 7-9, 2021
July 12-16, 2021
Virtual
Proceeding Virtual event July 12-16, 2021
July 25-29, 2021
Virtual
Rescheduled Virtual event July 25-29, 2021
August 9-13, 2021
Las Vegas, NV
Proceeding August 9-13, 2021 in Las Vegas, NV
August 10-12, 2021
Philadelphia, PA
Proceeding Hybrid event August 10-12, 2021
August 31 - September 3, 2021
San Diego, CA
Proceeding In-person event August 31-September 3, 2021
September 11-14, 2021
Nashville, TN
Proceeding In-person event September 11-14, 2021
September 15-17, 2021
Virtual
Proceeding Virtual event September 15-17, 2021
September 24-25, 2021
Brussels, Belgium
Proceeding In-person event September 24-25, 2021
September 26-29, 2021
Virtual
Proceeding Virtual event September 26-29, 2021
September 26-29, 2021
Virtual
Proceeding Virtual event September 26-29, 2021
September 27 - October 1, 2021
Orlando, FL
Rescheduled 2021 in-person event scheduled September 27-October 1, 2021

No notice on website

October 4-5, 2021
Boston, MA
Proceeding In-person event October 4-5, 2021
October 5-6, 2021
Barcelona, Spain
Proceeding In-person event October 5-6, 2021
October 13-14, 2021
Virtual
Proceeding Virtual event October 13-14, 2021

No notice on website

October 16-20, 2021
Baltimore, MD
Proceeding In-person event October 16-20, 2021
October 18-22, 2021
Dublin, Ireland
Proceeding In-person event October 18-22, 2021
October 18-22, 2021
Washington, DC
Proceeding Format changed to hybrid event October 18-22, 2021
October 19-21, 2021
Javits Center, New York City, NY
Rescheduled 2021 meeting rescheduled to October 19-21, 2021
October 19-21, 2021
Virtual
Proceeding Virtual event October 19-21, 2021

No notice on website

October 28-29, 2021
Virtual
Proceeding Virtual event October 28-29, 2021
October 28-31, 2021
Virtual
Proceeding Virtual event October 28-31, 2021

No notice on website

November 9-11, 2021
Milan, Italy
Rescheduled In-person event November 9-11, 2021
November 14-17, 2021
National Harbor, MD
Proceeding In-person event November 14-17, 2021
December 11-14, 2021
Atlanta, GA
Proceeding In-person event December 11-14, 2021
February 1-2, 2022
San Diego, CA
Rescheduled In-person event February 1-2, 2022
February 7-8, 2022
San Diego, CA
Rescheduled In-person event February 7-8, 2022
February 7-10, 2022
Orlando, FL
Proceeding In-person event February 7-10, 2022
February 25-28, 2022
Phoenix, AZ
Proceeding In-person event February 25-28, 2022
March 7-10, 2022
Athens, GA
Proceeding In-person event March 7-10, 2022

No notice on website

March 16-20, 2022
Denver, CO
Proceeding In-person event March 16-20, 2022