This is a serious time, with coronavirus concerning us all. We know you will be making necessary decisions for your organization that will need to be communicated. In addition to our COVID-19 Communications Toolkit below, we’re on standby to support the creation of both internal and external communications, as well as an overall communication plan, if needed.

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You may have difficult trade show decisions to make in the coming weeks. Our team is actively monitoring the status of these events and will continue communicating with conference vendors for the latest information. See our live list below for updates on key shows and tips regarding how to overcome trade show cancellations and reduced attendance.

COVID-19 Communications Toolkit

Times of crisis highlight the need for an overall communication strategy. In order to provide clarity and confidence for your employees, customers, and stakeholders alike, we encourage you to review our concise toolkit covering some best practices to keep in mind when formulating communication responses regarding COVID-19.

Coronavirus: Proactive Marketing and Trade Show Tips

  1. Internal communication: Leadership, HR, and marketing communications teams should work together to prepare and distribute employee communications on current stance and any adjustments to in-office work, company, or other guidelines. For large and/or global organizations, we recommend a formal communications plan and committee/process for triage of questions.
  2. External communication: Leadership and the marketing communications team should proactively communicate any changes based on your response to this situation to customers, prospects, and other stakeholders.
  3. Prioritize meeting scheduling: Ramp up your BD teams’ efforts and inside sales resources around meeting scheduling efforts leading up to trade shows. If the conference cancels, attendance declines enough, or you choose not to attend, you still have the opportunity to keep a meeting on the books with prospects.
  4. Actively monitor conference attendance/cancellations: BD and marketing should make decisions on how many staff to send and what level of investment to make. SCORR has provided a live industry conference tracker below.
  5. Convert meetings, events, and trade show attendance to virtual meetings: We see conferences moving dates out, but they are trying to retain an on-site format. There is currently little discussion of moving to virtual conference platforms. That said, if your company has events or all-company meetings to host, consider virtual options such as Zoom, vConferenceOnline, or webinar-based platforms. If conferences are cancelled, encourage meetings to stay on the calendar and offer to set up the meeting online. Ask your IT department to assess your current meeting platform and bandwidth in preparation.
  6. Assess paid media and digital investments: These are often targeted around or at trade shows. Assess the level of investment and adjust as needed.

Conference/Trade Show Status Tracker

Last Updated: September 23, 2021 8:21 pm

Conference
Dates
Location
Event Status
COVID-19 Status
March 2-4, 2021
Virtual
Rescheduled Virtual event March 2-4, 2021
April 26 - May 6, 2021
Virtual
Proceeding Virtual event April 26-29 and May 3-6, 2021
April 28-29, 2021
Virtual
Proceeding Virtual event April 28-30, 2021
May 3-6, 2021
Virtual
Proceeding Virtual event May 3-6, 2021
May 13 - September 30, 2021
Virtual
Proceeding Virtual meeting May 13, 20, 27 & September 16, 23, 30
May 19, 2021
Virtual
Proceeding Next event is virtual May 19, 2021
May 20-23, 2021
Suzhou, China
Proceeding In-person event May 20-23, 2021
June 5-8, 2021
Virtual
Proceeding Virtual meeting June 5-8, 2021
July 10-12, 2021
Madrid, Spain
Proceeding Hybrid event July 10-12, 2021
July 25-29, 2021
Virtual
Rescheduled Virtual event July 25-29, 2021
August 9-13, 2021
Las Vegas, NV
Proceeding Hybrid event August 9-13, 2021
September 11-14, 2021
Nashville, TN
Proceeding In-person event September 11-14, 2021
September 13-15, 2021
Silver Spring Civic Center; Silver Spring, MD
Proceeding Virtual event September 13-15, 2021
September 13-30, 2021
Virtual
Proceeding Virtual web event September 13-30, 2021
September 15-17, 2021
Virtual
Proceeding Virtual event September 15-17, 2021
September 20-23, 2021
Virtual
Proceeding Virtual event September 20-23, 2021

No notice on website

September 24-25, 2021
Brussels, Belgium
Proceeding In-person event September 24-25, 2021
September 26 - October 1, 2021
Virtual
Proceeding Virtual event September 26-October 1, 2021
September 26-29, 2021
Virtual
Proceeding Virtual event September 26-29, 2021
September 27 - October 1, 2021
Orlando, FL
Rescheduled 2021 in-person event scheduled September 27-October 1, 2021

No notice on website

September 27, 2021
Virtual
Proceeding Virtual event September 27, 2021
September 28-29, 2021
Virtual
Proceeding Virtual meeting September 28-29, 2021
October 1-3, 2021
Hollywood, FL
Proceeding Next in-person event is October 1-3, 2021, in Hollywood, FL

No notice on website

October 6-9, 2021
Virtual
Proceeding Virtual event October 6-9, 2021
October 13-14, 2021
Virtual
Proceeding Virtual event October 13-14, 2021

No notice on website

October 16-20, 2021
Baltimore, MD
Proceeding Hybrid event October 17-20, 2021
October 17-20, 2021
Philadelphia, PA
Proceeding Hybrid event is October 17-20, 2021
October 18-22, 2021
Virtual
Proceeding Virtual event October 18-22, 2021
October 18-28, 2021
Virtual
Proceeding Virtual event October 18-28, 2021

No notice on website

October 19-21, 2021
King of Prussia, PA
Proceeding Next in-person event is October 19-21, 2021
October 19-21, 2021
Virtual
Proceeding Virtual event October 19-21, 2021
October 19-21, 2021
Javits Center, New York City, NY
Rescheduled 2021 meeting rescheduled to October 19-21, 2021
October 20-23, 2021
Hangzhou, China
Proceeding In-person in Hangzhou, China, October 20-23, 2021,
October 20-21, 2021
Washington, DC
Proceeding Virtual event October 20-21, 2021
October 25-28, 2021
Virtual
Proceeding Virtual event October 25-28, 2021
October 27-29, 2021
Virtual
Proceeding Virtual event October 27-29, 2021
November 1-10, 2021
Virtual
Proceeding Virtual event November 1-10, 2021
November 4-7, 2021
San Diego, CA
Proceeding Format changed to hybrid event
November 7-10, 2021
Boston, MA
Proceeding In-person event November 7-10, 2021

No notice on website

November 9-10, 2021
Boston, MA
Proceeding In-person event November 9-10, 2021

No notice on website

November 9-11, 2021
Milan, Italy
Rescheduled In-person event November 9-11, 2021
November 14-17, 2021
Virtual
Proceeding Virtual event November 14-17, 2021
November 15-19, 2021
Virtual
Proceeding Format changed to virtual event November 15-19, 2021
November 29 - December 10, 2021
Virtual
Proceeding Virtual event November 29-December 20, 2021
December 7-8, 2021
San Diego, CA
Proceeding In-person event December 7-8, 2021
December 8-9, 2021
London, UK
Proceeding In-person event December 8-9, 2021
December 11-14, 2021
Atlanta, GA
Proceeding In-person event December 11-14, 2021
February 1-2, 2022
San Diego, CA
Rescheduled In-person event February 1-2, 2022
February 7-8, 2022
Tel Aviv, Israel
Proceeding In-person event February 7-8, 2022
February 7-8, 2022
San Diego, CA
Rescheduled In-person event February 7-8, 2022
February 7-10, 2022
Orlando, FL
Proceeding Hybrid event February 7-10, 2022
February 13-16, 2022
Atlanta Marriott Marquis, Atlanta, GA
Proceeding In-person event February 13-16, 2022
February 15-16, 2022
Burlingame, CA
Proceeding In-person February 15-16, 2022
February 25-28, 2022
Phoenix, AZ
Proceeding In-person event February 25-28, 2022
March 7-10, 2022
Athens, GA
Proceeding In-person event March 7-10, 2022

No notice on website

March 16-20, 2022
Denver, CO
Proceeding In-person event March 16-20, 2022
March 20-24, 2022
New York City, NY
Proceeding In-person event March 20-24, 2022
March 22-26, 2022
Chicago, IL
Proceeding In-person event August 31-September 3, 2021
March 22-23, 2022
Madrid, Spain
Proceeding In-person event March 22-23, 2022
March 24-27, 2022
Dallas, TX
Proceeding In-person event March 24-27, 2022
March 27-31, 2022
San Diego, CA
Proceeding In-person event March 27-31, 2021
March 29-31, 2022
Brussels, Belgium
Proceeding Hybrid event March 29-31, 2022
March 29-30, 2022
Raleigh-Durham, NC
Proceeding In-person event March 29-30, 2022
April 6-10, 2022
Boston, MA
Proceeding In-person event April 6-10, 2022
April 8-13, 2022
New Orleans, LA
Proceeding Next in-person event is April 8-13, 2022
April 12-13, 2022
Burlingame, CA
Proceeding In-person event April 12-13, 2022
April 18-21, 2022
Washington, DC
Proceeding In-person event April 18-21, 2022
April 20-21, 2022
Barcelona, Spain
Proceeding Hybrid event October 5-6, 2021
April 23-26, 2022
Lisbon, Portugal
Proceeding In-person event April 23-26, 2022
April 25-26, 2022
Durham, NC
Proceeding In-person event April 25-26, 2022
May 1-5, 2022
Orlando, FL
Proceeding In-person event May 1-5, 2022
May 4-5, 2022
Paris, France
Proceeding In-person event May 4-5, 2022
May 6-15, 2021
Portland, OR
Proceeding In-person event May 6-10, 2022
May 10-11, 2022
Boston, MA
Proceeding In-person event May 10-11, 2022
May 14-18, 2022
Washington, DC
Proceeding In-person event May 14-18, 2022
May 16-19, 2022
Washington, DC
Proceeding In-person event May 16-19, 2022
May 17-19, 2022
Philadelphia, PA
Proceeding Hybrid event August 10-12, 2021
May 21-25, 2022
New Orleans, LA
Proceeding In-person event May 21-25, 2022
May 21-24, 2022
San Diego, CA
Proceeding In-person May 21-24, 2022
May 22-25, 2022
Fort Worth, TX
Proceeding In-person event May 22-25, 2022
May 22-25, 2022
Austin, TX
Proceeding In-person event May 22-25, 2022
May 24-25, 2022
King of Prussia, PA
Proceeding In-person event May 24-25, 2022
June 3-7, 2022
Chicago, IL
Proceeding in-person event June 3-7, 2022
June 6-7, 2022
Hyatt Regency Minneapolis; Minneapolis, MN
Proceeding In-person event June 6-7, 2022

No notice on website

June 8-9, 2022
Irvine, CA
Proceeding In-person event June 8-9, 2022
June 13-16, 2022
San Diego, CA
Proceeding In-person event June 13-16, 2022
June 18-23, 2022
Austin, TX
Proceeding In-person event June 18-23, 2022
June 29-30, 2022
London, UK
Proceeding In-person event June 29-30, 2022
June 30 - July 2, 2022
Sapporo City, Hokkaido, Japan
Proceeding In-person event June 30-July 2, 2022
July 3-6, 2022
Harrogate, UK
Proceeding In-person event July 3-6, 2022
July 10-13, 2022
Chicago, IL
Proceeding In-person event July 10-13, 2022
July 11-13, 2022
Boston, MA
Proceeding In-person event July 11-13, 2022

No notice on website

October 5-8, 2022
Bruges, Belgium
Proceeding October 5-8, 2022, in Stockholm, Sweden
October 19-20, 2022
Santa Clara Convention Center; Santa Clara, CA
Proceeding In-person event October 19-20, 2022

No notice on website

June 19-23, 2022
Chicago, IL
Proceeding In-person event June 19-23, 2022