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The Social SCORR: Pinterest for your business
What is Pinterest?
Pinterest is a virtual pin board that allows users to pin photographs and videos they upload or find on other websites. These pins are then organized and shared with other users who may repin, like or comment on items. The image that a user pins serves as a link to the original source. For example, someone may pin an image of a bouquet from a floral shop’s website. When other users repin that image, the link still directs users back to the floral shop’s website to learn more about the bouquet.
Is it easy to use?
Like other social media platforms, Pinterest allows people to share content and information on a highly visual, customizable and easy-to-use scrolling platform.
Why should your business consider having a Pinterest account?
A picture is worth a thousand words. It’s one thing to write about how much fun an event was, and it’s another to actually show pictures of it to engage viewers. Pinterest can help businesses gain exposure and drive traffic to their websites. Basically, it’s a free and efficient SEO driver.
How does your business start a Pinterest account?
Don’t jump on the bandwagon just yet. You need to determine if Pinterest is the right fit for your company. Are your products and/or services highly visual? Having photos helps, but not all items have to be visual. In fact, blog posts, such as how-tos for everything from home maintenance to exercise, are frequently pinned. Infographics and photos of downloadable company materials are a few novel ways to generate content that will draw users straight to information about your business.
What are your goals with Pinterest?
Having set goals will make it easier to come up with an ongoing strategy.
Is your target market using Pinterest?
Check out the demographics before making a decision.
Are you willing to spend the time, money and resources to create great visuals people will want to share and integrate those into your site and content strategy?
If the answer is no, you’ll likely just blend in with the crowd. The content you share must be valuable and relevant to your followers’ interests.
More questions for your consideration.
Speaking of your website…
Do you have a good landing page with rich content for visitors or will people be confused when they arrive?
Once your business decides that Pinterest would be a good platform to reach its target audience, what do you do next?
From having engaging visuals and highly relevant content, to promoting your Pinterest page and tracking its performance, implementing a new Pinterest page takes a well-defined game plan to get to your goals. Read more here.
What about B2B companies?
Pinterest is still a valuable platform for B2B companies, but you will have to take a more strategic approach to be successful.
About SCORR Marketing
SCORR collaborates with energetic companies to develop “next-phase growth strategies” and utilizes a disciplined approach to marketing plans that ensures solid incremental growth year after year, creating tangible results. SCORR’s team includes dedicated talent with worldwide experience in brand development, client perception, copywriting, corporate identity, design services, interactive/Web, marketing strategy, media, public relations, social media and trade shows and events. SCORR Marketing has offices in Europe, Seattle and Omaha with headquarters in Kearney, Nebraska. Connect with SCORR Marketing on Facebook, Twitter, YouTube and LinkedIn.