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Second Annual SCORR Survey Reveals Marketing Trends in Drug Development Services
SCORR Marketing, a global full-service marketing and communications firm, released survey results that identify current marketing trends in the drug development services industry.
The 2014 Marketing Trends in Drug Development Services survey provides insight on how companies in the industry are meeting their marketing goals. Do companies have an internal marketing team or do they outsource their marketing needs? Are companies seeking feedback from their current, past and potential clients on ways to improve? Are companies in this regulated industry prepared for crisis situations with a public relations/communications plan?
“The results of the survey told us what companies within the drug development services industry are currently doing and identified areas for improvement,” said Cinda Orr, SCORR Marketing president and CEO. “As nearly 60 percent of the average customer’s purchase decision is made before engaging with a sales representative, effective marketing strategies and tactics are critical to business success.”
The survey also provides an inside look at how companies within the drug development services industry are incorporating digital marketing.
“Digital marketing has become a large part of the marketing mix. Companies need to develop an integrated marketing plan and think about repurposing content for maximum exposure and results,” said Orr.
In addition, the survey established that most drug development companies seek an agency that has industry experience.
“Partnering with a marketing firm that has industry knowledge and expertise helps companies develop a more strategic marketing plan and better differentiate their products and services. However, your agency needs to be as accountable as your internal team,” said Orr. “Companies need to set performance goals for their agency, and agencies need to demonstrate their value.”
For additional insights from “2014 Marketing Trends in Drug Development Services,” download the full report for free at scorrmarketing.com.
About SCORR Marketing
SCORR Marketing, a full-service marketing and communications firm, is dedicated to achieving results for its global clients by combining strategy and creativity. SCORR has locations across North America and Europe. For more information, visit www.scorrmarketing.com.