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SCORR Marketing and Applied Clinical Trials Release Report on Technological Innovations in the Health Science Industry
SCORR Marketing, a global health science marketing and communications firm, in partnership with Applied Clinical Trials, has released the results of its
Technological Innovations Survey Report. The report is a compilation of results from four surveys that examined the challenges related to technological innovation in the health science industry. The four surveys covered the areas of mHealth wearables, paperless clinical trials, attitudes and practices regarding innovation, and big data.
“In this report, we provide inter-survey information on acceptance and resistance to technology, innovation and change as well as on how opinions of a company vary based on perspective and context,” said Cliff Echols, market intelligence director at SCORR Marketing. “In addition, the report contains information on the optimism toward mHealth wearables and paperless processes; structures that encourage innovation or collaboration; and how innovation and big data facilitate risk-based monitoring but not patient recruitment.”
“Results from the survey indicated that cost and skepticism about data quality are the leading barriers to acceptance of innovative technologies,” said Michael Tessalone, vice president/group publisher at Applied Clinical Trials. “Cost was cited as the major concern regarding implementation of wearable data collection devices and was most frequently mentioned as the reason for the slow adoption of paperless and other innovative processes in clinical trials.”
The Technological Innovations Survey Report is available for download at scorrmarketing.com.
About SCORR Marketing
SCORR Marketing is the leading marketing and communications firm in the health sciences industry. We partner with organizations involved in global research, development and commercialization of biopharmaceutical and device products and the delivery of health care products and services. At SCORR, we achieve results for our clients by applying our proven, disciplined approach to synthesize market intelligence, strategy and creativity. We have locations across North America and Europe. For more information, visit www.scorrmarketing.com.