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SCORR Marketing and BioInformatics LLC Announce Strategic Partnership
SCORR Marketing, a global, full-service marketing and communications firm, announces a new partnership with BioInformatics LLC, the premier research and advisory firm serving the life sciences industry.
By combining expertise, SCORR Marketing and BioInformatics will lead the drug development services industry to better understand the market drivers, the industry environment and perceptions of both the providers and the companies who use their products and services.
“We are continuously looking for ways to add value to our clients’ marketing practices,” said Cinda Orr, president and CEO of SCORR Marketing. “Our partnership with BioInformatics will give us further insight into the needs and demands of our clients’ target market to strengthen their brands.”
The SCORR market intelligence team and BioInformatics will work together to give companies in the drug development services industry valuable and detailed intelligence about their markets, pricing, customers and brands to make more effective business decisions.
With a professional social network of more than 70,000 life scientists, BioInformatics’ custom market research for the life sciences industry further supports SCORR Marketing’s commitment to provide strategic and creative marketing solutions for global brands in the drug development services industry.
“BioInformatics is proud to partner with SCORR to help enhance our mutual clients’ brands and positioning strategies,” said Bill Kelly, president of BioInformatics. “SCORR’s unmatched marketing expertise in the life sciences industry, together with our ability to understand the scientific customer’s unmet needs and purchasing behavior, make for a powerful combination.”
About SCORR Marketing
SCORR Marketing, a full-service marketing and communications firm, is dedicated to achieving results for its global clients by combining strategy and creativity. SCORR has locations across North America and Europe. For more information, visit www.scorrmarketing.com.