News
SCORR Agency of Record for BASi
BASi (Bioanalytical Systems, Inc.), a drug development firm providing contract research services and unique products for the pharmaceutical, biotechnology and medical device industries, has selected SCORR Marketing of Kearney, Nebraska, as its agency of record. Under the agreement, SCORR will develop and formalize BASi’s brand position in the industry and brand hierarchy to accommodate future growth. SCORR will also develop and implement BASi’s strategic marketing plan, public relations, media management and tradeshow coordination.
“We look forward to an exciting partnership with BASi,” said SCORR president, Cinda Orr. “They are a ‘best-kept-secret’ in the industry. We look forward to expanding the recognition of their contract research organization (CRO) services and high-quality products throughout the industry.”
Established in 1974, BASi provides world-class research to the pharmaceutical industry through their laboratories in the USA and UK. The company is a leading manufacturer of specialized instrumentation and accessories and offers an extensive array of contract laboratory services. BASi focuses on developing innovative products and services that increase efficiency and reduce costs associated with taking new drugs to market.
Based in West Lafayette, Indiana, BASi’s products and services have been well received in drug metabolism research, pharmacology, pharmacokinetics studies, toxicology, pharmaceutical product analysis, stability program support and veterinary health. “SCORR Marketing has the experience, skills, and contacts necessary to help accelerate our company’s growth and make BASi a well-known player in the industry. SCORR’s strategic approach will allow us to lead an exciting and focused direction,” stated BASi’s Vice President of Business Development, Emilio Cordova.
SCORR Marketing is a full-service marketing and public relations firm offering complete strategy communications programs to clients in a wide variety of markets and industries. For more information or to view samples of their work, visit online at www.scorrmarketing.com, or call 308.237.5567.
About Bioanalytical Systems, Inc.
BASi is a pharmaceutical development company providing contract research services and monitoring instruments to the world’s leading drug development companies and medical research organizations. The company focuses on developing innovative services and products that increase efficiency and reduce the cost of taking a new drug to market. Visit www.bioanalytical.com for more about BASi.
This release contains forward-looking statements that are subject to risks and uncertainties including, but not limited to, risks and uncertainties related to the development, marketing and sales of products and services, changes in technology, industry standards and regulatory standards, and various market and operating risks detailed in the company’s filings with the Securities and Exchange Commission.