Jane Byram Joins SCORR Marketing as Media Relations Director
With three decades of media experience, Byram will leverage her expertise to foster relationships with key stakeholders across traditional and online global media channels. She will develop and implement strategic internal and external communications plans, oversee public relations and position clients and company leaders as subject matter experts. In this role, she will work with clients to improve name recognition, enhance reputation and achieve maximum coverage and visibility.
Byram is also in charge of media strategy, planning and placement for all clients to increase brand awareness, generate leads and increase sales. Focused on key performance indicators, Byram makes data-driven decisions and recommendations that yield an appreciable return on clients’ marketing investment.
“Jane adds immeasurably to the team, ensuring that our clients capitalize on the value of public relations and media in their integrated marketing plans,” said Lea Studer, senior vice president of marketing communications. “Her experience and ability to build strong relationships, as well as her quantitative and qualitative skills, make her a powerful asset for SCORR and our clients.”
Prior to joining SCORR, Byram established an in-house media buying agency for 20 clinics across six markets at Texan Allergy & Sinus Center, which was named one of the 500 fastest growing private companies in the nation in 2017 by Inc. Magazine.
In previous roles, she was group media director/associate partner at Kolar Advertising & Marketing (now Proof Advertising). She also held media leadership roles at Snitily Carr Production Group (now Firespring) and Bailey Lauerman.
About SCORR Marketing
SCORR Marketing is the leading full-service marketing and communications firm in the health science industry. We are a global partner for organizations around the world involved in research, development and commercialization of biopharmaceutical and device products and the delivery of health care products and services. At SCORR, we provide integrated programs that help our clients achieve their goals and improve health and well-being worldwide. For more information, visit www.scorrmarketing.com.