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Anatomy of a Rebrand #1: Strategy Development
In marketing, the strategy is the foundation for the tactics and everything that follows. We started our rebranding by taking a cold, hard, objective look at who we are, a process that included surveying clients to find out what they liked — and didn’t like — about SCORR Marketing.
Armed with the facts, we began to talk about who and where we wanted to be in our market. Boiling down endless hours of discussion to blog-length, what we ultimately came to is this: We possess specific skills our clients do not, which include the ability to formulate marketing communications designed to achieve a specific outcome. Our clients are good at what they do, and we’re good at what we do.
Strategically, we wanted to express this thought in a way that would resonate with our best prospects. Again, sparing you the lengthy discussion, we decided that in a metaphorical sense, our clients want to get from where they are now to someplace else, whether that is a different position in their marketplace, the successful launch of a product or a blockbuster trade show appearance.
That epiphany led to our new tagline, SCORR Gets You There, which we’ll discuss in more detail in the next post.
About SCORR Marketing
SCORR collaborates with energetic companies to develop “next-phase growth strategies” and utilizes a disciplined approach to marketing plans that ensures solid incremental growth year after year, creating tangible results. SCORR’s team includes dedicated talent with worldwide experience in brand development, client perception, copywriting, corporate identity, design services, interactive/Web, marketing strategy, media, public relations, social media and trade shows and events. SCORR Marketing has offices in Europe, Seattle and Omaha with headquarters in Kearney, Nebraska. Connect with SCORR Marketing on Facebook, Twitter, YouTube and LinkedIn.