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The Social SCORR: Linking Social Media and SEO
What is the relationship between Social Media and SEO?
Social media, by definition, is the creation and exchange of user-generated content (UGC). Social media involves sharing news, discussion, debate and education across diverse groups. These discussions share links to blogs, websites and more, and are often commented on and shared by others.
Studies show that the strongest feedback about a brand, product or company is customer reviews, comments and discussions online. LinkedIn, for example, provides companies a custom tab to display their services. Individuals may send the service description and link to a connection or write a recommendation about the service they received. Customer reviews create keyword-rich UGC, and create pivotal search engine optimization (SEO) based content that drives new business. Effective marketers incorporate these keywords into web copy and create better browsing results and a more personal browsing experience.
While social media actively reaches out and engages user, SEO depends on users to actively search for the information. By using social media and SEO to complement one another, you can achieve greater results.
How does this affect my business?
By far, Google is the most powerful search engine available today and businesses have found great success in utilizing social media. Google relies on businesses to generate social content from their customers, which, in turn, benefits those businesses in the form of more traffic to their websites.
How can you take your social media SEO to the next level?
- Use backlinks.Backlinks are links that direct traffic back to your website. Include them throughout your social media accounts through posts and status updates. They’re important because:
- For anyone interested in what your social media content is saying, the link is a quick way to turn that intrigue into a visit to your site
- Backlinks increase your search engine ranking through major search engines, such as Google, Bing and Yahoo
- Create customer-friendly keywords. People are using a search engine because they have a question. Anticipate those questions and make sure your page and content reflects those answers.
- Have great content and keep it fresh. For the most effective long-term SEO strategy, focus on great content that users will value and possibly share.
- Keep your backend in shape. Schema.org is a website dedicated to helping you tell search engines what your site is about. Having appropriate schemas makes it easier for those engines to read your site’s data and index accordingly, helping you spread more relevant information about your business to increase your click through rate.
- Sharpen your social listening skills. Check out these four tips to get you ahead of the game.
About SCORR Marketing
SCORR collaborates with energetic companies to develop “next-phase growth strategies” and utilizes a disciplined approach to marketing plans that ensures solid incremental growth year after year, creating tangible results. SCORR’s team includes dedicated talent with worldwide experience in brand development, client perception, copywriting, corporate identity, design services, interactive/Web, marketing strategy, media, public relations, social media and trade shows and events. SCORR Marketing has offices in Europe, Seattle and Omaha with headquarters in Kearney, Nebraska. Connect with SCORR Marketing on Facebook, Twitter, YouTube and LinkedIn.