Do You Need Outsourced Support From a Life Science Marketing Agency? Yes — Here’s Why

Marketing teams are under constant pressure to perform — often with limited resources, tight deadlines, and gaps in specialized skills. Whether you’re struggling with bandwidth, keeping up with the latest tools, or proving ROI to executives, managing marketing in-house can be overwhelming. 

There is a solution.  

Outsourcing to a life science marketing agency allows you and your team to scale efficiently, gain specialized expertise, and drive measurable results. 

#1 Access to Specialized Marketing Expertise 

Marketing is more specialized than ever. Instead of relying on a few in-house marketers to do it all, tap into specialized skills as needed to complement your existing team. A life science marketing agency gives you access to:  

• Specialized skills — Like search engine optimization (SEO), pay-per-click (PPC), media buying, editorial pitching, and more 
• Best practices — Agencies have the infrastructure to stay updated on trends, algorithms, and innovative offerings, ensuring campaigns leverage best practices for optimal results 
• Proven strategies — Specialized agencies leverage tested and refined strategies to optimize results, reducing trial-and-error costs 

#2 Scalability

You must be able to scale marketing efforts quickly. Agencies:  

• Expand marketing initiatives without hiring delays — Quickly scale campaigns to meet demand 
• Free up internal teams — Focus in-house efforts on areas of strength for your internal team and leverage an agency as an extension of your team  
• Launch new strategies faster — Agencies bring the experience and bandwidth needed to deploy tactics efficiently 

#3 Cost-Effective Solutions 

Hiring and maintaining an in-house marketing team can be costly. Outsourcing provides:  

• Lower overhead — Avoid the costs of full-time staff, software, and training 
• Flexible budgets — Scale marketing investment up or down based on business needs 
• Faster ramp-up — Agencies are equipped to execute quickly without onboarding delays 
• Quick access to advanced tools — Agencies invest in the latest marketing software and analytics tools so you can access them at a discount  

#4 Flexibility

The life sciences industry is always changing, and your marketing strategies need to keep up. An agency offers agility and adaptability that in-house teams often struggle to match, helping you with:  

• Quick strategy pivots — Adapt to market shifts, competitor moves, or regulatory changes 
• Multichannel execution — Seamlessly integrate digital, print, events, and PR efforts 
• Cost efficiency — Invest more in high-performing strategies and scale back on less effective ones 

#5 Fresh Perspectives

Even the most talented internal teams can fall into routine thinking. A life science marketing agency brings an outside perspective, offering:  

• Unbiased insights — External experts assess branding and messaging without internal biases 
• Creative diversity — Agencies employ specialists in design, content, and digital marketing, bringing varied expertise to the table  
• Industry-wide exposure — Agencies work with multiple segments and clients across the life science continuum, providing tested strategies proven to drive success 

Maximize the value of outsourced marketing with:  

• Clear communication — Align agency efforts with internal objectives for optimal use of resources 
• Data-driven decisions — Leverage original research, analytics, and feedback to refine strategy 
• Select the right agency — Choose an agency with life science expertise and a proven track record 
• Think partnership, not just execution — The best agencies act as extensions of your team, integrating seamlessly into your infrastructure  

Outsourcing marketing isn’t just about handing off tasks. It must also be a strong partnership. We are a strategic partner with a proven track record of helping life science companies scale with: 

• Enables in-house marketers to develop a unique structure that works best for their organization  
• Combines in-house knowledge with agency expertise for more effective campaigns 
• Reduces waste by prioritizing high-impact initiatives and outsourcing highly specialized projects 
• Ensures strategic alignment between branding, messaging, and execution 
• Provides ongoing optimization with regular check-ins and data-driven course corrections  

By working with an agency that is a true marketing partner, you create a high-performance marketing engine that delivers measurable growth. 

SCORR isn’t just a life science marketing agency. We are an extension of your team with a proven track record of helping life science companies scale with:  

• Industry expertise — 20+ years’ specializing in life science marketing 
• Integrated solutions — Marketing strategy & planning, brand & messaging development, market intelligence, content creation, website development, digital marketing, public relations, trade shows, and pipeline generation  
• Collaborative approach — Working as an extension of your team to drive success 
• Global reach — Supporting clients worldwide with scalable marketing strategies 
• Proven results — Delivering measurable impact and long-term growth 

Outsourced marketing support doesn’t just fill gaps — it enhances creativity, expands capabilities, and drives measurable growth. 

Let’s build a smarter, more scalable marketing strategy together. 

About the Author

Tess Dugan

Sr. Director of Channel Services & Executive Strategist

As Sr. Director of Channel Services & Executive Strategist at SCORR, Tess shapes and executes high-impact marketing strategies for her clients across the life sciences industry. She leads SCORR’s copy, media, PR, digital, market intelligence, and interactive teams in the integration and execution of strategic marketing initiatives. With a deep understanding of branding, digital engagement, and ROI-driven campaigns, Tess guides companies through corporate brand development, targeted marketing strategies, and communication plans for mergers and acquisitions (M&A). Her ability to step into clients’ shoes and craft compelling narratives while optimizing multichannel strategies makes her a trusted advisor and teammate to SCORR’s partners. Tess’s tenacious approach to strategy and client relationships, combined with her experience across the life sciences spectrum, ensures that companies maximize their marketing investment while achieving consistent growth.

Tess Dugan

Sr. Director of Channel Services & Executive Strategist

As Sr. Director of Channel Services & Executive Strategist at SCORR, Tess shapes and executes high-impact marketing strategies for her clients across the life sciences industry. She leads SCORR’s copy, media, PR, digital, market intelligence, and interactive teams in the integration and execution of strategic marketing initiatives. With a deep understanding of branding, digital engagement, and ROI-driven campaigns, Tess guides companies through corporate brand development, targeted marketing strategies, and communication plans for mergers and acquisitions (M&A). Her ability to step into clients’ shoes and craft compelling narratives while optimizing multichannel strategies makes her a trusted advisor and teammate to SCORR’s partners. Tess’s tenacious approach to strategy and client relationships, combined with her experience across the life sciences spectrum, ensures that companies maximize their marketing investment while achieving consistent growth.