Marketing decisions often rely on instinct. But, in the highly technical and fast-moving life science industry, how can you be sure your gut is right? To command attention and drive conversion, your marketing strategy needs to be grounded in sound life science market intelligence data.

SCORR Marketing’s dedicated market intelligence team specializes in conceptualizing and executing original research — including firsthand interviews, surveys, and competitor analyses — to uncover the insights that matter most. But we don’t stop there. Our in-house analysis delivers educated guidance backed by data, so you don’t have to go by instinct. By tracking industry trends in real time and translating them into actionable strategies, we make sure your marketing means more.

Life Science Competitor Analysis

  • Main Brand Messaging Comparison
  • Marketing Activity Audit
  • Social Media Audit
  • Share of Voice Analysis
  • Organic/Paid Search Assessment

Understanding your competitors is crucial. But in the life sciences, it’s not as simple as tracking ad spend or social engagement. SCORR’s life science market intelligence team goes deeper, comparing brand messaging, content strategy, and key marketing metrics to establish a clear industry benchmark and identify opportunities. This data-driven approach refines your messaging, differentiates your brand, and enables informed decisions. When you understand where you stand in the competitive landscape, you can craft a strategy that not only keeps pace but propels you ahead. 

How did competitive analysis help deliver a 275% increase in sales qualified leads?

Voice of Customer Surveys

  • Client Satisfaction Surveys
  • Lost Opportunity Surveys
  • Prospect Surveys
  • Key Opinion Leader Surveys

How do your clients and prospects really see you? Assumptions aren’t enough. You need direct feedback to optimize your strategy. SCORR’s life science market research includes voice of customer surveys, like client satisfaction and lost opportunity, to identify your strengths, pinpoint areas for improvement, and uncover why prospects may have chosen a competitor. Our expert analysis transforms that raw data into a strategic blueprint that fine-tunes your unique value proposition, informs tactics, and streamlines messaging — ensuring your marketing hits the mark.  

Surveys are your secret weapon for uncovering hidden data. 

Brand Awareness & Perception

How well does your audience know you? More importantly, what do they think of you? To optimize your strategy, you need unbiased data on how your company and your competitors are perceived in the market. SCORR’s brand awareness and perception studies measure familiarity, quantitative impressions, and qualitative feedback to help you understand where you stand. Our insights deliver a clear, data-backed perspective that sharpens your messaging and strengthens your strategy.  

See how brand awareness studies helped combine seven distinct companies into one brand.  

Brand Concept Testing

Brand concept testing helps you make informed decisions about your brand messaging and visuals. Rather than relying on a few opinions, SCORR’s surveys gather feedback from a larger, unbiased audience, allowing you to compare taglines, messaging, or visual styles. By testing multiple concepts against one another, you can confidently choose the direction that resonates most with your target audience, ensuring your marketing has maximum effect.  

You already know how powerful data can be. Make it your competitive advantage with SCORR’s life science market intelligence services.  

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