A full pipeline isn’t built overnight. To consistently generate, nurture, and convert high-quality leads, you need a pipeline generation strategy that aligns with how life science decision-makers vet solutions, build consensus, and make purchasing decisions.
SCORR Marketing understands that pipeline generation is more than just filling your customer relationship management (CRM) system with names. With decades of life science experience, elite creative and strategic talent, and a data-driven approach, we construct meaningful engagement at every stage of the buying journey — making sure you don’t just fill your pipeline, but that you fill it strategically.
B2B Lead Generation
- Paid Social Media
- Trade Show Support
- Webinars
- LinkedIn Lives
Capture & Convert
Your audience is more informed than ever. By the time they engage with your brand, they’ve already done extensive research. To capture and convert leads, you need highly targeted lead generation (led gen) tactics that reach potential customers where they are, deliver value, and keep your organization top of mind.
With an extensive understanding of life sciences and the nuances of B2B decision-making, we develop powerful lead gen strategies that align with your buyer’s journey, integrate seamlessly with your sales process, and ensure you’re positioned for success. Because your brand needs to be more than just seen. It needs to be remembered when decision time comes.
Successful pipeline generation strategies start with these three tips.
Lead Nurturing
- Email Marketing
- Paid Search
- Direct Mail
- Sales Enablement Content Creation
Move Prospects From Interest to Action
Generating leads is only half of a successful pipeline generation strategy. Nurturing them is what turns prospects into customers. Especially in the life sciences where buying cycles are long, decision-making is complex, and multiple stakeholders must be influenced before a deal is signed.
SCORR helps you nurture leads with intentional, data-backed content that resonates with every stakeholder in the buying process. From drip email campaigns to targeted LinkedIn conversation ads, we craft continued connections with individuals that educate, build trust, and reinforce your value — so when your prospects are ready to buy, they choose you.
How do you develop an effective buyer’s journey?
Account-Based Marketing
- Marketing Dossiers
- Land & Expand
- Enterprise Programs
- Customized Tactical Plans
Target (and Win) High-Value Accounts
Not all prospects are created equal. Unlike A/B advertising, account-based marketing (ABM) uses a variety of marketing channels to hone in on high-value targets, delivering personalized campaigns that resonate with decision-makers at key target organizations.
SCORR’s ABM programs integrate sales and marketing to ensure alignment, maximize engagement, and increase the likelihood of conversion. We help you win the contracts that move the needle by developing in-depth marketing dossiers, personalized messaging, and targeted outreach programs.
Are your lead gen efforts falling flat? You might be missing this key element.
Trade Show Lead Generation
Supercharge Your Event ROI
Trade shows aren’t just about showing up — they’re about showing up prepared. A successful trade show lead generation strategy begins months before the event and extends well beyond the final day.
Our pipeline-filling experts collaborate with you to develop and execute targeted trade show strategies that identify key accounts, secure meetings in advance, and maximize your exhibit presence with innovative guerilla marketing tactics. By aligning your trade show efforts with your overall pipeline generation strategy, we make sure your event participation drives measurable revenue growth.
Get a closer look at how trade show lead capture drives revenue.