Kate Covalt, VP of Client Services and Executive Strategist, smiles at the camera next to bold text that reads “Effective Marketing Strategy” with geometric icons on a white background.

A strong marketing strategy isn’t optional. It’s essential. In your complex, highly regulated market, reaching the right audience and driving tangible results require more than a one-size-fits-all approach. You need a data-driven, strategic approach that ensures every marketing effort has purpose and impact. 

At SCORR Marketing, we specialize in life science marketing strategy and planning that align brand positioning, messaging, and multichannel execution to drive measurable results. Whether you’re launching a new service, expanding your reach, or refining your market presence, our expert team develops and executes strategies that fuel serious growth.

Integrated Marketing Strategy

  • Brand Development
  • Integrated Marketing Plans
  • Marketing Consultation
  • Acquisition Communication Plans
  • Content Development
  • Digital Marketing
  • Media Planning
  • Public Relations
  • Trade Show Support

Your marketing strategy should be as innovative as your business. SCORR’s 45+ marketing industry experts focus on your unique value proposition, assess your competition, and then develop a custom marketing strategy to reach your business goals. 

What can a strong marketing strategy do for you? Find out in our blog.

Annual Marketing Plans

A well-crafted annual marketing plan is the solid foundation your company needs for sustainable growth. Informed by two decades of agency expertise, SCORR partners with clients across the globe to produce life science marketing strategies that ignite maximum ROI. 

Get an inside look at the essentials of a strategic annual marketing plan. 

Merger & Acquisition Strategy

  • Positioning for Fundraising or Acquisition

Navigating a merger and acquisition (M&A) or fundraising period? Whether your company is seeking or making investments, acquiring or being acquired, well-executed messaging adds monetary value and helps unify new entities. SCORR develops targeted strategies for branding, PR, content, and market positioning, ensuring seamless communication and maximum ROI during transitions. Our experts work in conjunction with your existing teams, unifying messaging and strengthening market perception so you don’t have to pause other marketing activities. Our proven playbook — developed and fine-tuned from our work supporting 100+ clients through M&A — saves you time and maximizes ROI.  

Visual timeline showing the brand transition from Schulman IRB and Chesapeake IRB to Advarra. Image includes screenshots of the original Schulman and Chesapeake websites, a transitional landing page announcing the merger, and the final Advarra website. Text at the top highlights '1,600+ conversions since launch, May 1 – Dec 31, 2018.

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Sales Enablement

  • Lead Nurturing
  • Lead Generation
  • Developing Ideal Customer Profiles (ICPs)
  • Conducting Client Satisfaction & Lost Opportunity Surveys
  • Competitor Analysis
  • Conversion Optimization

Marketing and sales should work together! Informed by market research and elevated by strategic insight, SCORR helps life science sales and business development teams turn attention into engagement. From refining sales messaging to implementing account-based marketing (ABM) programs, we align marketing efforts with your sales goals to generate leads, enhance proposals, and drive better outcomes. 

Is there a divide between your BD and marketing teams? Get them working together with these tips.  

Gain a Strategic Advantage

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