Join SCORR’s Tess Dugan and Alec McChesney as they discuss the life cycle management you should have in place for best growth results.

What you’ll learn:

  • The key to synergy between marketing and business development teams
  • Buyer’s journey development tips
  • How to get buy-in from both teams to be successful with your goals
  • Tips to establish disciplined communication among both teams

About the Authors

Tess Dugan

Sr. Director of Channel Services

Earning her Executive MBA while working at the senior level, Tess is undeniably tenacious, which translates into carefully considered strategies and long-lasting relationships for her clients. As a trained leader and Sr. Account Strategist at SCORR, Tess is also a consummate team player, contributing her expertise and attention to detail at every stage of ideation and execution. With a dynamic portfolio of clients across the life sciences spectrum, Tess is seasoned in guiding companies through everything from corporate branding initiatives to targeted strategies to ensure clients maximize ROI.

Alec McChesney
Alec McChesney

Director of Business Development

Before transitioning into the world of marketing, Alec found his inspiration in writing and journalism, which is evident in the contagious energy he brings to targeted storytelling and overall messaging. After starting his career at SCORR as an Account Strategist, Alec moved to the business development team in November 2002 and now serves as Director of Business Development. He places a lot of emphasis on clear communication and genuine partnerships, whether he is working with prospects or acting as an account executive. Alec also hosts the SCORRCAST, a life science marketing podcast featuring in-depth conversations with industry experts.