Univo IRB

Univo IRB

Univo IRB

Univo IRB is dedicated to safeguarding research participants while streamlining the IRB process for clinical trials. When Univo IRB decided they needed a complete brand refresh, SCORR was their partner of choice. We crafted a new name & logo, compelling branding, and a captivating launch strategy that included a website, social media, interactive trade show experiences, and more — all serving to establish Univo IRB as a stand-out provider in research ethics and compliance.

  • Logo
  • Big Idea
  • Trade Show
  • Website
Headshot of Julie Blasingim with shoulder-length hair wearing a blazer, overlaid with a transparent purple filter and abstract geometric shapes.

“It was more than just putting a name on a company. Anybody can name a company; it was really the brand. It had to tie into our mission. It had to tell a story. We had to be passionate about it. At one point I said, ‘I need to have that Nicholas Sparks ‘Notebook’ experience where I just love it so much.’ And we got to that point.”

Julie Blasingim, CEO — Univo IRB

Univo IRB Big idea graphic. A smiling woman holding a laptop stands in front of a large stylized shield logo. Text reads: 'Protecting Patients, Not Trying Patience. Your IRB, Simplified.' Tagline at the bottom says 'Unifying Patients & Research.' The Univo IRB logo is shown in the top right corner.

Identity Reveal

SCORR introduced Univo IRB’s new identity at SCOPE 2024 with the reveal of a giant Lite-Brite® featuring a glowing version of the logo. Paired with hotel door hangers, media outreach, and strategic email campaigns, the launch generated excitement, drove booth traffic, and launched Univo IRB’s new identity in a memorable way.

Four women from the Univo IRB team stand in front of a Lite-Brite-style display revealing the new Univo IRB name and logo at a trade show. The backdrop features illuminated pegs spelling out 'Univo' with the company shield icon above. The booth display reads 'IRB – Unifying Patients & Research.' Attendees are smiling and dressed in professional attire.
Two-sided promotional blister pack from Univo IRB encased in clear plastic. The front side reads 'The Future of Research is Bright!' and invites attendees to bring included colorful Lite Brite pegs to Booth #623 for a chance to win a Mini Lite Brite. The reverse side promotes OneVerse, Univo’s IRB submission platform, highlighting features like secure document sharing and fast study startup. It includes a QR code and the phrase 'Get to Study Startup Faster.'
Black door hanger with a glossy embossed Univo IRB logo and a glowing Lite Brite peg in the center, promoting an event called 'A Brite Unveiling.' Text reads: 'Booth 230 | Monday 10 AM. Join us for a reveal worth popping bottles for!' The hanger is displayed on a silver door handle against a wooden door background.

Brand Launch

We helped Univo IRB make a lasting impression through launching their branding with a custom Everbrite LED booth. This interactive display built on their logo reveal from the previous year, drawing attendees with a striking visual experience that reinforced Univo IRB’s Big Idea.

Univo IRB trade show booth display featuring branding elements from the Big Idea. The setup includes a backlit wall with the slogan 'Protecting Patients, Not Trying Patience. Your IRB, Simplified,' a display monitor, and a central Everbright board showing a colorful Univo logo made of illuminated pegs. A branded counter and a giveaway box are placed in front. Along the bottom, close-up images show various stages of the logo and word 'Univo' being created with pegs on the Everbright board.
Clear donation box at a Univo IRB booth for the 'Patches for Unifying Patients & Research' initiative in partnership with the Oliver Patch Project. The sign encourages attendees to write encouraging notes that will be sent to children undergoing cancer treatment, with a goal of donating 200 patches. The display includes sample patches with messages like 'You are loved' and 'Wishing you magic, rainbows, and hugs.' A sign explains that one patch donated equals one child empowered.
Group photo of the Univo IRB team at a trade show booth, supporting the Oliver Patch Project. Six team members pose in front of a lit backdrop with the Univo logo and slogan 'Protecting Patients, Not Trying Patience.' Two team members are seated, with one holding a large framed patch featuring a unicorn and the words 'Be Unique.' A table in front displays dozens of smaller patches and pink encouragement cards as part of the donation initiative for children undergoing cancer treatment.
Roll of round 'I Donated' stickers from Univo IRB in partnership with the Oliver Patch Project, labeled 'Patches for Unifying Patients & Research.' Next to the roll are several colorful unicorn patches with the phrase 'Be Unique,' part of a campaign supporting children undergoing cancer treatment.
Close-up of dozens of Oliver Patch Project kits arranged on a surface. Each kit includes a colorful unicorn patch with the words 'Be Unique' and a pink card labeled 'You Are Loved,' featuring handwritten encouraging messages like 'You are strong, you are brave,' and 'Sending you lots of love.' The kits also include Univo IRB and Oliver Patch Project logos, and QR codes for more information.
Univo IRB Big idea graphic. A smiling woman holding a laptop stands in front of a large stylized shield logo. Text reads: 'Protecting Patients, Not Trying Patience. Your IRB, Simplified.' Tagline at the bottom says 'Unifying Patients & Research.' The Univo IRB logo is shown in the top right corner.
Collage of six Univo IRB promotional graphics for upcoming events and initiatives. Highlights include: ‘Meet the Experts at Univo IRB’ at the CRO Summit in Raleigh, NC; Ella Balasa featured as IRB member and patient advocate; invitation to visit Univo at DPHARM in Philadelphia; Julie Blasingim presenting at SCOPE Summit 2025 on patient voices and agile governance; a giveaway for a Mini Lite Brite at the SCRS Global Site Solutions Summit; and various event dates and booth numbers promoting Univo IRB’s presence and thought leadership.
Two-page Univo IRB marketing one-pager highlighting their streamlined IRB services and the OneVerse submission platform. The first page features a woman in a yellow shirt using a laptop with the tagline 'Protecting Patients, Not Trying Patience. Your IRB, Simplified.' It outlines Univo’s patient-centered approach, experienced staff, and efficient review process. The second page shows two women in business attire shaking hands, with key messaging on fast IRB approvals, business day turnaround times, and an 'Expedite Your Review' call-to-action.
Collage of slides from a Univo IRB PowerPoint presentation, featuring topics such as protecting patients, IRB simplification, turnaround times, generic recruitment material review, and Univo's mission to unify patients and research. The slides include text, graphics, photos of diverse individuals using devices, and the Univo logo throughout.
< Logica Back to Our Work Clinical Ink >
Brand & Messaging Development
Marketing Strategy & Planning
Life Science Pipeline Generation
Digital Marketing
Website Development
Content Creation
Public Relations & Communications
Market Intelligence
Trade Shows & Events

Marketing is a journey, not a project

Partner With Us

Gain a Strategic Advantage

Connect With Our Life Science Experts