You are at the top of your field. Your business is leading the charge with unique insights and astounding innovation. But does your target market know? To get your distinctive message to the right people, you need compelling, strategic content.
SCORR Marketing’s creative and scientific content creation services leverage a multitude of mediums to engage your greatest prospects, champion your thought leaders, and make your company known across your industry. Our best-in-class marketing strategists and content creators live and breathe life sciences. Our thorough process combines research, assessments, and strategy with resourcefulness and imagination to bring your story to life and to engage your most important stakeholders. The result? Inspired tactical pieces that enrich your sales process.
Content Strategy
Deliver the Right Message at the Right Time
Creative and scientific content creation isn’t just getting information across. It’s delivering the right information at the right time, in the right context, to the right person. Do you need to position your brand? Introduce a new service or product? Educate about your novel approach? SCORR’s expert strategists plan meaningful content that engages prospects throughout your pipeline — taking sales enablement to a whole new level.
How can content propel prospects to buy?
Scientific Content Creation
- White Papers
- Infographics
- E-Books
- Medical & Technical Writing
- Case Studies
- Fact Sheets
- Articles
- Blogs
- Capabilities/Pitch Decks
Translate Complex Science Into Compelling Stories
Scientific content creation is the lifeblood of life science marketing. But not all scientific content is created equal. To inform industry professionals about your work and ultimately guide prospects to a sale, scientific content must weave a compelling narrative that educates and engages. Our powerhouse writers have both strong scientific knowledge and serious writing chops, allowing us to deliver pieces that translate highly technical concepts into gripping copy. It’s this balance that demonstrates your value and turns curious readers into excited buyers.
Is your scientific content falling short?
Video Production
- Brand Videos
- Explainer Videos
- LinkedIn Lives
- Microvideos
- Software Promo
- Recruitment/Internal Messaging
- Social Media Videos & Sound Bites
- Talking Head Interviews
- Trade Show Videos
- Video Libraries
Capture Attention & Build Trust
Video makes up 91% of global internet traffic.1 Including a video in an email increases click- through rates by 200%.2 93% of B2B buyers3 say watching videos helps them build trust in a brand. See where we’re going? Video is proven to attract and hold attention — no one does it better than SCORR’s creative team. Our videos clearly and compellingly communicate complex life science messaging, making it easy for you to achieve your marketing goals.
What makes a great video?
Infographics
Make Complex Concepts Easy to Understand
In our oversaturated modern world, generic or purely decorative images are easy to ignore. Infographics help your information not only stand out but be understood. These underutilized content pieces make complicated life science concepts easily digestible at a quick glance by combining visuals, data, and copy into a narrative. Carefully considering everything from color scheme and font to layout and copy, our infographics draw in your target audience and make a big impact.
Take a closer look at the power of infographics.
White Papers
Demonstrate Expertise and Build Credibility
Sometimes short and sweet just won’t cut it in life science marketing. By answering your audience’s key questions or presenting answers to their most pressing problems, white papers display your scientific and professional acumen in detail — without all the fuss of research publications. Grounded in industry experience and elevated with superb writing skills, SCORR-generated white papers demonstrate your expertise, provide value, and build trust so your audience remembers you when it’s time to buy.
How do white papers fit into marketing plans?
E-Books
Establish Thought Leadership and Drive Engagement
An often-forgotten part of creative and scientific content creation, e-books offer deep insights and practical solutions that resonate with your target audience, establishing thought leadership and building trust. E-books are also valuable for sales teams as they address complex topics in greater detail than traditional collateral. Combining scientific acumen with creative flair, our writers and designers craft memorable, ROI-boosting e-books that support lead generation efforts.
How do e-books differ from other long-form content pieces?
Interactive Content
Boost Engagement
What’s more fun for you: scrolling down a screen or clicking through a game? Interactive content is a powerful tool for engaging your audience in an enjoyable and memorable way. Interaction brings an essential emotional element to your brand identity, making technical life science concepts personal and fresh. From choose-your-own-adventure webpages to social media polls and beyond, SCORR’s interactive content draws prospects in and holds their attention.
What kind of immersive experiences can you create?
Ready to harness the closing power of creative and scientific content creation?
References
1. Knupp, D. Video Marketing in 2024: Trends and Statistics You Can’t Afford to Ignore. Personify. https://personifycorp.com/blog/video-marketing-in-2024-trends-and-statistics-you-cant-afford-to-ignore/
2. Yang, S. From Views to Revenue: How Video Content Can Drive B2B Sales Success. April 18, 2023. https://suttida.com/from-views-to-revenue-how-video-content-can-drive-b2b-sales-success/
3. The MX Group. 16 Stats That Prove the Value of B2B Video. December 13, 2023. https://www.themxgroup.com/resources/16-stats-prove-value-b2b-video/