Clinical Ink

Clinical Ink is revolutionizing clinical trials with cutting-edge eSource technology that streamlines data collection and enhances trial efficiency. SCORR partnered with Clinical Ink to develop compelling branding and targeted campaigns highlighting their novel platform. From a dynamic website and engaging video to compelling trade show materials, our work positioned Clinical Ink as a leader in transforming clinical research through advanced digital solutions.

Big Idea
Website
Trade Show
Brand Videos
Collateral
Mission and Vision
Therapeutic Campaigns

Man holding a phone looking at a landing page that features Clinical Ink's Lumenis platform.

Person holding a tablet that features the Choose Your Own Adventure landing page.

A brightly lit tradeshow booth for Clinical Ink featuring a wraparound backdrop and branded counter. On the left, a tall banner reads “Explore Lunexis™ – A clear and connected eSource ecosystem” above a stylized tablet icon. Centered, a large wall graphic of a river valley and waterfall is topped by the headline “Imagine a Trial Where Data Streams and Work Flows – Make It a Reality With Clinical Ink” and a video screen showing charts and patient icons. In front, a stacked-stone water feature spills into a shallow basin beside a faux-wood stump seat. Two smiling booth staff—a woman in a navy blazer and another in an orange top—stand behind a counter holding laptops, brochures, and a “Lumenis™ Giveaway” sign, ready to engage visitors.

A professional chef in a white uniform and tall toque stands behind a wooden serving station at a Clinical Ink tradeshow booth. Behind her is a branded banner reading “Clinical Ink – Confident Decisions, Faster” and “Trial insight starts at the source. Make confident decisions—faster: • Crystal-clear insights • A natural trial workflow • Engaged patients.” On the table are stacks of small white plates, potted greenery, and a heated wooden tray with bite-sized samples; beneath, a metal cart holds rows of skewered marshmellows and platters ready for guests.

A flat-style nighttime landscape showing a wide, purple-tinted desert canyon under a sky filled with tiny stars. In the lower left corner, two simplified figures stand on a rocky outcrop dotted with small cacti—one looks through a tripod-mounted telescope while the other points toward the distant horizon across a winding river.

“The booth, the branded giveaways, the s’mores — it all successfully drew people in; and what was even better was the reaction of those that came to the booth; not only about the uniqueness of the booth itself, but the overall interest in what Clinical Ink is all about.”

Jonathan Andrus, Chief Business Officer — Clinical Ink

Mission/Vision

SCORR translated Clinical Ink’s mission and vision into a visual narrative with custom illustrations and wooden postcards. These unique elements captured Clinical Ink’s dedication to transforming clinical trials and left a lasting impression.

A 2×3 grid of flat-style illustrations paired with corporate responsibility statements under the heading “OUR RESPONSIBILITIES”: Top Left: Two climbers in orange jackets and helmets rope-up on a purple mountainside; one plants a Clinical Ink flag at a summit. We Care Passionately About Our Mission. Top Center: A female runner strides through a park as two figures photograph and livestream her on a tablet and phone. We Create Raving Fans of Our Customers and Co-Workers. Top Right: Two backpackers on a rocky overlook at sunrise—one points with binoculars, the other studies a map—beneath golden rays. We Pursue “a Better Way” — Relentlessly. Bottom Left: Two cavers in headlamps explore a cavern with a waterfall, one holding a pickaxe and the other examining a crystal formation. We Power Customer Insights. Bottom Center: A skydiver in orange gear free-falls with arms raised, clouds and blue sky behind. We Act With Urgency. Bottom Right: Four diverse figures seated around a glowing campfire under a starry night sky in a forest clearing, sharing stories. We Embrace Diversity and Unique Perspectives.

A flat-style vector illustration of an older adult and a child wading at the water’s edge on a sandy beach. The adult—shown with gray curly hair, a white long coat, and rolled-up blue pants—stands knee-deep in gentle waves while holding up a smartphone. Beside them, a small child in an orange life vest and green shorts strides through the shallow water. In the background, pale blue sky meets sand dunes and a large striped beach umbrella provides shade.

Therapeutic Campaigns

We created tailored campaigns for Clinical Ink spanning BYOD, GI, lupus-eLAS, oncology, and CNS. With impactful visuals and strategic content, we captured each therapeutic area’s core challenges and solutions while maintaining brand consistency.