Sterling IRB

For 30 years, Sterling IRB has been a trusted partner in protecting research participants and ensuring regulatory compliance across clinical trials. SCORR collaborated with Sterling IRB to refresh their brand and reinforce their reputation for expertise, responsiveness, and personalized service. Through an updated website, engaging social media, and creative trade show promotions, we helped showcase Sterling IRB’s unwavering commitment to guiding researchers with dedicated support, every step of the way. 

  • Logo
  • Big Idea
  • Website
  • Trade Show
  • Microvideo
  • Collateral
  • Social Media
Sterling IRB brand image showcasing their 'big idea' of dedicated institutional review board (IRB) services. The billboard features six Sterling IRB team members seated in a row, each highlighted with a distinct blue-toned overlay. The headline reads, 'A Dedicated IRB that’s Dedicated to You,' emphasizing Sterling IRB’s commitment to expert guidance 'Across the Board.' The Sterling IRB logo is positioned in the upper right corner, reinforcing the message of dedication and trust in ethical research oversight.
Behind-the-scenes moment from Sterling IRB's 'Big Idea' photoshoot. Three professionally dressed women from the Sterling IRB team are seated against a white backdrop, smiling and posing for the camera. The studio setup, including the backdrop and lighting, is visible, capturing the preparation and teamwork behind the final campaign imagery.
Behind-the-scenes look at Sterling IRB's Big Idea photoshoot, featuring a photographer capturing a moment in an office setting. A man in a suit sits at a desk in front of a large window with lush greenery outside, while a woman in a blue dress stands beside him, both smiling and looking at the camera setup.

Photo Shoot BTS: 

We captured the heart of Sterling IRB with a Big Idea photo shoot showcasing the team’s dedication, expertise, and personalized approach. These authentic visuals represent what really makes Sterling IRB different, their people. 

Stylized promotional image featuring Kaythe Richards from Sterling IRB standing confidently with arms crossed, smiling at the camera. She is positioned on the right side against a blue-tinted white brick background, leaving ample space on the left side—likely for text or branding purposes.

“Thanks to SCORR’s unique insights and creative solutions, the launch of our new branding has generated great momentum for our business. When it came to rebranding Sterling IRB, they understood us and clearly communicated it in a way that resonates with our target audience. The past year and a half have been instrumental in our growth!”

Kathye Richards, CIP, Vice President of
Client Services/Institutional Official — Sterling IRB

Two women standing behind a Sterling IRB booth at an event or tradeshow. The booth display features the tagline 'Dedicated IRB that's Dedicated to You' and the Sterling IRB logo with the slogan 'Safeguarding Your Research.' Promotional items including a YETI cooler, headphones, and informational brochures are arranged on the table.

Scratch-Off Promo

At SCOPE, SCORR helped Sterling IRB stand out with an engaging scratch-off ticket game that revealed which of the available prizes players won. Pre-show promotion focused on the message that safeguarding research takes more than luck. This tactic drew booth traffic while highlighting Sterling IRB’s commitment to reliable solutions. 

Suitcase Lock Promo 

We helped Sterling IRB foster engagement with a unique key-and-suitcase giveaway, tied to the idea of unlocking better research solutions. This interactive giveaway attracted attendees, sparked conversations, and drove awareness of Sterling IRB’s commitment to supporting clinical trials. 

Promotional display for Sterling IRB featuring two women seated in airplane-style seats next to an empty seat and a suitcase. Text reads: 'Come aboard Sterling IRB & unlock dedicated service that safeguards your research journey.' A banner at the bottom explains a giveaway: 'Once a day, select a key: One explorer unlocks a $500 travel voucher & the next takes home the TUMI!'
Sterling IRB promotional display with the headline 'You’re at SCRS—but are you tradeshow ready?' A blue kit labeled 'Sterling IRB: Safeguarding Your Research' is surrounded by various wellness items including hand wipes, hydration powder, antacid, device wipe, and pain relief packets. A green text box says: 'Stop by booth 3 for something that can help!'
A fold-out brochure from Sterling IRB with photos of board members and messages focused on research protection, ethics, and personalized IRB support for oncology and cardiovascular studies.
A printed white paper titled “New Era: Innovation and Ethics in AI-Powered Research,” discussing the impact of artificial intelligence on clinical research ethics and regulatory processes.
Collage of six Sterling IRB social media posts highlighting services and team expertise. Posts promote a white paper on decentralization, IRB expert support, the PRIM&R 2024 conference, and institutional training. One post features Lindley McKinley with the text '17+ Years of Integrity & Expertise.' Images include photos of Sterling IRB team members and text promoting personalized service, compliance guidance, and research safeguarding.
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