PsychoGenics

PsychoGenics

PsychoGenics

PsychoGenics is a leader in AI-enabled preclinical drug discovery. They specialize in innovative approaches to CNS and psychiatric research, and they are led by globally recognized thought leaders in Parkinson’s disease research. SCORR partnered with PsychoGenics to develop their brand, delivering a refreshed logo and bold, strategic repositioning. Through a dynamic website, engaging infographics for SmartCube®, and quantitative offerings, plus an eye-catching booth design, we helped showcase PsychoGenics’ cutting-edge capabilities and reinforce their leadership in preclinical CNS discovery. 

  • Logo Refresh
  • Big Idea
  • Website
  • Trade Show
  • Icon System
  • Infographics
Side-by-side comparison of the old and new PsychoGenics logos. The old logo features a black stylized mouse graphic with black handwritten-style text. The new logo features a modern, streamlined mouse icon next to a clean sans-serif font with a pink dot above the 'i' in ‘PsychoGenics’. The tagline 'Transforming CNS Discovery' is below in pink.
The PsychoGenics Big Idea image featuring a stylized digital illustration of a laboratory mouse formed from pink and white interconnected glowing lines and points, with a bright pink light emanating from its head. The light transitions into a network of glowing neural-like connections against a dark background. Large white text reads 'Discover Your Next Breakthrough,' followed by the subhead in pink: 'Deep Expertise. Customized Solutions.' The PsychoGenics logo and 'Transforming CNS Discovery' tagline appear at the bottom.
Trade show booth for PsychoGenics featuring three tall display panels and a central podium. The first panel lists diverse CNS therapeutic areas. The second showcases their big idea image and highlights company stats such as '20+ years of experience' and '400+ client relationships with 70% client retention rate.' The third has a mounted monitor and promotes AI-powered drug discovery, listing their 4 different platforms. Attendees are seen interacting with booth staff around the podium and seating area.
Trade show booth for PsychoGenics featuring three tall display panels and a central podium. The back panel showcases their big idea image and highlights company stats such as '20+ years of experience' and '400+ client relationships with 70% client retention rate.' The left panel has a mounted monitor and promotes AI-powered drug discovery, listing their 4 different platforms. The right panel lists their comprehensive preclinical CNS services accompanied by pink and white icons. Attendees are seen interacting with booth staff around the podium and seating area.
A collection of labeled icons representing scientific services and innovations. “Service Type” icons include stylized graphics of lab mice, neural networks, test tubes, microscopes, and analysis tools. “In-Vivo AI Platforms” are color-coded boxes labeled SC, NC, PC, and eC. “Emerging Therapies” include icons of a brain, DNA strand, bacteria in a petri dish, and an AI-enhanced brain symbol.
Infographic outlining PsychoGenics’ drug discovery workflow from novel screening to pre-development candidate. Steps include: 1) Novel screening library; 2) PsychoGenics platform, combining hardware, AI, and database tools; 3) Confirmation studies in eCube and standard tests; 4) Establishing compound superiority; 5) Behavior-driven lead optimization; and 6) Selection of a pre-development candidate. Visual icons illustrate each step, with arrows showing progression through the process.
A laptop showing the PsychoGenics website, displaying a page with an infographic illustrating key PsychoGenics achievements and capabilities. Highlights include: 20+ years of experience, 400+ client relationships with over 70% returning, a team with more than 20% holding Ph.D.s, a $50M NIH PSPP contract awarded in October 2019, 30+ disease models, and 50+ behavioral assays. Each piece of text is accompanied by simple icons representing each statistic, such as a calendar, handshake, graduation cap, head with shield, molecular structure, and a mouse.
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