Inotiv

Inotiv

Inotiv

Inotiv provides full-spectrum analytical and bioanalytical solutions that improve precision and efficiency in drug development. SCORR helped shape the creation of the Inotiv brand, unifying two companies under a new name and branding. From a new logo and identity system to a dynamic website, SCORR delivered a cohesive and compelling brand presence. With engaging content pieces, trade show materials, and videos, we helped position Inotiv as a trusted partner in advancing their clients’ scientific breakthroughs.

  • Logo
  • Website
  • Brand Video
  • Trade Show
  • Collateral
  • Icon System
  • Campaigns
A graphic showing the evolution of logos, featuring the BASi logo on the left, followed by the SeventhWave logo, with the tagline "Better Together" below. To the right is the Inotiv logo, with the slogan "analyze. answer. advance." displayed beneath it. The transition signifies the merging of BASi and SeventhWave into Inotiv.
A close-up photograph of a sign featuring the Inotiv logo, displayed in large white letters on an orange background. Below the logo, the slogan "analyze. answer. advance." is written in smaller text. The sign also includes the address "2701" at the bottom
A wall graphic displaying the phrase 'Where insights lead to answers' in bold white text over an orange background with a geometric design. The design also includes abstract lines and a speech bubble icon with an exclamation mark. The logo of Inotiv is visible at the bottom right corner, with the tagline 'analyze. answer. advance.' below it.
An abstract orange gradient background with geometric triangular patterns, creating a vibrant and warm visual effect.

“Awesome. This brand is such a stand-out brand. I think we hit the mark.”

Kimberly Beaty, Senior Director Brand Marketing — Inotiv

"Four women stand together at an Inotiv tradeshow booth, smiling and interacting. The booth features an orange and white color scheme with the Inotiv logo and tagline 'Where Insights Lead to Answers.' Behind them are three posters showcasing services related to Discovery and Development, In Vivo Toxicology and Pharmacology, and Genetic Toxicology. A display stand with informational brochures is also visible.
"A tradeshow booth with an overhead sign displaying the 'inotiv' logo and slogan 'analyze. answer. advance.' People are gathered around the booth engaging in conversation, while informational posters and promotional materials are visible. The booth has an orange and white color scheme with the tagline 'Expect More' prominently featured on a screen.
Alt text: "A person holding a printed brochure that outlines Inotiv's 'Proven Process' for gaining insights. The brochure includes five steps, visually represented with numbered icons.
A printed brochure with the words 'Expect More' prominently featured on the left page, in white text on a vibrant orange background. The design includes graphical elements such as an eye and stars. The text emphasizes more attention, more insight, and a superlative experience. The brochure highlights Inotiv's laboratory services in discovery and development, emphasizing their focus on providing broad scope and right-sized solutions to achieve success and advance to the next milestone.
A set of marketing collateral slides showing Inotiv's branding and messaging. The first slide features the tagline 'Expect More' with the message 'Your laboratory partner for discovery and development.' The second slide outlines Inotiv's core values, including 'Deliver Excellent Client Experiences' and 'Provide Insightful Problem Solving.' Other slides provide an overview of the company's operations, including its five locations: West Lafayette, Indiana, Fort Collins, Colorado, Gaithersburg, Maryland, St. Louis, Missouri, and Evansville, Indiana. It also highlights Inotiv's corporate headquarters, services such as surgical models, medical device testing, and bioanalysis. The final slide showcases the 'Expect More' slogan and Inotiv's logo.
A showcase of icons. All are created to showcase elements of Inotiv and all are done in a single drawn line style.
A close-up image of a smartphone held in a hand, displaying an ad with the text 'When you need to see your new molecule clearly.' The background shows a person sitting on a rock under a starry sky, gazing through a telescope. The Inotiv logo is visible at the top left, and a 'LEARN MORE' button is at the bottom of the screen. Molecular structures are subtly overlaid on the sky.

Campaigns

We developed strategic campaigns for Inotiv, including the “Consultative CRO” initiative, to showcase their experience, expertise, and client-focused approach. Through a mix of marketing materials, we reinforced Inotiv’s role as a trusted partner in de-risking drug development.

A person sitting on a rock under the night sky, gazing through a telescope while using a laptop. The sky is filled with stars, and hexagonal molecular structures are overlaid. The text 'When you need to see your new molecule clearly.' appears in white, with the Inotiv logo and tagline 'analyze. answer. advance.' at the top left.
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