Budgets continue to decrease for everything this year, and marketing budgets for the health science industry are no exception. So where are companies finding the most value in marketing spend? What has been the impact of private equity funding? In this pharmaphorum podcast episode between life sciences advisor Randall Hein, CEO of Heinsight LLC, and health sciences marketing expert Krystle Buntemeyer, CEO of SCORR Marketing, they discuss what marketing trends they’ve seen from life sciences companies in the last couple of years and what some of the projections are for 2024.
Podcast