Technology has changed rapidly over time, but business needs haven’t – you still need viable leads to sustain your business. If you have an underutilized CRM, you are missing a tremendous opportunity for targeting, lead nurturing, and ultimately increasing revenue. Watch our CRM forum webinar where we addressed the greatest challenges in using and managing CRM technology effectively for business development.

What You’ll Learn:

  • How to get the most ROI out of your CRM
  • How to get your team on board by successfully implementing your CRM, integrating BD and marketing, and managing ongoing maintenance and reporting
  • The critical risks of not using a CRM – both hard and soft costs
  • How you can prove the worth of marketing through a well put-together CRM