How do your marketing efforts and performance match up with your competitors?
Find out in SCORR Marketing’s sixth annual survey on health science industry marketing trends. This year, we looked at:
- How much companies plan for and invest in marketing
- How much they engage in public relations or communications planning
- Their priorities and budget allocations
- The degree of emphasis on trade shows
- Reliance on and satisfaction with internal vs. outsourced marketing services
- The prevalence of marketing automation
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