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Life science marketing is constantly evolving; is your company keeping up with the latest trends? The first step is knowing what these trends are and how others in the industry are approaching their marketing initiatives. Our 2023 marketing trends survey report reveals the information you need to provide direction for your 2024 planning.  

In this year’s survey, we polled respondents from across the health science industry, including CROs, CDMOs/CMOs, software/tech companies, and sponsors. More than half (54%) of respondents were CEOs, presidents, or directors, and 86% are part of the decision-making process.  

In this report, you’ll learn:  

  • Which marketing activities companies engage in most often 
  • How and where companies spend their marketing budgets 
  • How spending varies across functions, including social media, trade shows, and website development 
  • Which tactics are most successful